scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

Sustainable tourism and the role of stakeholders in North Cyprus: a literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shiva Ilkhanizadeh
Keyword(s):  
Sustainable Development ◽  
Literature Review ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Sustainable Tourism ◽  
Content Type ◽  
North Cyprus ◽  
Development Goals

Purpose This paper aims to identify the main stakeholders and the extent of their collaboration in the management of sustainable tourism policy planning practices in North Cyprus. Design/methodology/approach This paper provides a literature review of previous work. Findings This study recommends that the main stakeholder – national government – should actively involve a wider group of stakeholders in a collaborative effort to attain long-term sustainable development goals. Originality/value This is the first study to review the literature on sustainable development and the role of different stakeholders in North Cyprus.

The Benefits of Social Networking Sites in Building Reputation for Enterprises

2019 ◽  
pp. 65-85
Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Competitive Advantage ◽  
Social Networking Sites ◽  
Point Of View ◽  
Digital Environment ◽  
Short Term

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.

scholarly journals A Role of brachytherapy in bilateral Wilms tumors: A long-term follow-up of three highly selected cases and literature review

Brachytherapy ◽  
2020 ◽  
Author(s):  
Raquel Dávila Fajardo ◽  
Bradley R. Pieters ◽  
Jim C.H. Wilde ◽  
Hugo A. Heij ◽  
Rafal Chrzan ◽  
...  
Keyword(s):  
Literature Review ◽  
Long Term Follow Up

AN EXPLORATORY STUDY OF STRATEGIC PLANNING BEHAVIOUR IN SMEs IN SINGAPORE/MALAYSIA CONTEXT

1993 ◽  
Vol 01 (02) ◽  
pp. 255-278 ◽  
Author(s):  
B C GHOSH ◽  
AIK-MENG LOW ◽  
TECK-MENG TAN ◽  
CHEE-ONN CHAN
Keyword(s):  
Strategic Planning ◽  
Risk Taking ◽  
Exploratory Study ◽  
Environmental Changes ◽  
Information Gathering ◽  
Extensive Literature ◽  
Chief Executives ◽  
Spouse Support

Strategic planning literature is extensive but how small and medium sized firms (SMEs) behave in response to environmental changes and how they incorporate such changes in their medium to long term plan has been insufficiently studied, in the writers’ view, especially in Singapore/Malaysia context. This research is dedicated towards finding a framework for such analysis and testing such framework in 15 local/regional companies. After an extensive literature review from sources which are both international and local, a fairly lengthy questionnaire was developed. As stated, 15 companies’ chief executives (or in their absence, someone equivalent) were interviewed and at the end of each interview a set of structured questions were asked to be filled in. The whole interview process itself took more than a month. The results have been analysed and highlighted. One main finding is that SMEs continue to be family-centred in a local/regional context especially. Among other findings were the process of information gathering which was chiefly informal, the dominance of CEO-centred management, opportunity-seeking and risk-taking in identifying strategies and finally, the role of the spouse-support. This research is multi-faced and deserves to be further explored. Herein lies its limitation as well as its promise. A research of this nature cannot claim to be fully conclusive and hence its natural incompleteness indicates further research continuation.

Achieving sustainable competitive advantage through brand makeover

2019 ◽  
Vol 19 (3) ◽  
pp. 213-234
Author(s):  
Kalim Khan ◽  
Tapish Panwar
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Extensive Literature ◽  
Sustainable Competitive Advantage ◽  
Marketing Managers ◽  
Extensive Literature Review ◽  
Theoretical Support

Limited theoretical support on establishing a brand as a source of sustainable competitive advantage (SCA) has impaired the idea of strengthening brands for SCA. Acknowledging brands as assets and exploring brand makeover strategies could be helpful for an organisation to create and sustain a competitive advantage. This paper aims at proposing and cementing this view about brands and explores various strategies for brands to enjoy competitive advantage. An extensive literature review has been carried out to build associations between a brand and resulting SCA, and a theoretical classification that can encapsulate all possible brand makeover strategies has been proposed by analysing various facets of brands, known as brand elements. Firms must ensure that brands undergo a makeover regularly in order to sustain this competitive advantage. Brand makeover strategies will help marketing managers to secure and exploit brands as an asset in the long term and in a profitable way.

Odontogenic Fibromyxoma in a Cat: First Confirmed Case in This Species

2017 ◽  
Vol 34 (1) ◽  
pp. 18-29
Author(s):  
Kristin I. Scott ◽  
Colin E. Harvey ◽  
James G. Anthony ◽  
Roy Pool
Keyword(s):  
Literature Review ◽  
Clinical Presentation ◽  
Case Reports ◽  
Companion Animals ◽  
Histopathological Diagnosis ◽  
Extensive Literature ◽  
En Bloc ◽  
Long Term Follow Up

An inflammatory gingival mass surrounding resorbing teeth was diagnosed via biopsy in a 9-year-old domestic shorthair cat. A dorsal rim excision was performed to remove the entire mass with associated teeth and bone. Histopathological diagnosis of the en bloc tissue revealed an odontogenic fibromyxoma. Extensive literature review revealed few case reports of companion animals with this neoplasm, and none in a feline patient. This report documents the clinical presentation, diagnostic differentials, surgical therapy, and long-term follow-up of an odontogenic fibromyxoma in a cat.

scholarly journals THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH

ADDIN ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 473
Author(s):  
Tulus Haryono ◽  
Hunik Sri Runing Sawitri ◽  
Mugi Harsono ◽  
Ekawati Rahayu Ningsih
Keyword(s):  
Cultural Values ◽  
Relationship Marketing ◽  
Structural Equation ◽  
Integrative Model ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Significant Relation ◽  
Cultural Approach

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing <em>e-loyalty</em> in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on <em>Structural Equation Modeling</em> (SEM), its result shows that there is significant relation among customers’ cultural values in developing <em>e-loyalty </em>of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ <em>e-loyalty</em> of Sharia banking by cultural approach.

scholarly journals Importance of Customer Loyalty in Telecommunication Sector

2020 ◽  
Vol 3 (4) ◽  
pp. 27-36
Author(s):  
Kamaldeep Singh
Keyword(s):  
Relationship Marketing ◽  
South Asian ◽  
Customer Loyalty ◽  
Survey Method ◽  
Telecommunication Industry ◽  
Telecommunication Sector ◽  
Theoretical Approaches ◽  
Key Variables ◽  
Or Organization

Customer loyalty is a serious matter of concern for every business where it measures the customer’s likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive experience for customers as well as customer satisfaction. In this paper, the role of the relational dimension will be studied in the context of customer loyalty. The aim of this paper is to analyze the concept of relationship marketing and the key variables of the dimension relationship and their role in customer loyalty. South Asian telecommunication industry is selected to analyze the role of relational dimension in the context of customer loyalty. Previous studies will be reviewed to analyze the concept of relationship besides demonstrating the role of relationship marketing in the telecommunication industry. Additionally, the concept of customer loyalty and multiple theoretical approaches to customer loyalty is appropriately discussed here. Another important part of this study is that this paper will discuss the different phases of loyalty. The primary research will be accomplished through a questionnaire survey method and the collected data will be analyzed with statistical analysis. A positive relationship between the elements of relationship marketing and customer loyalty is analyzed through multiple correlations and regression tables. It shows that all the components of relationship marketing have a good impact on customer loyalty and will prove that more customers will confident more they will be loyal to the brand.

scholarly journals The Role of Mediating Islamic Personality and Value Satisfaction on the Effect of Relationship Marketing on Customer Loyalty

2020 ◽  
Vol 2 (2) ◽  
pp. 107
Author(s):  
Bambang Widarno
Keyword(s):  
Literature Review ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Customer Value ◽  
Perceived Value ◽  
Mediating Effect ◽  
Consumer Loyalty ◽  
Marketing Effectiveness

<p>The study of consumer loyalty to a product is an essential topic for academics and practice. There is not much empirical research on the effect of marketing on allegiance, based on the literature review; it has produced propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. This study uses a qualitative approach to using literature studies. Based on a literature review, it produces propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. Besides, there is a mediating effect of Islamic personality and consumer perceived value satisfaction. This study also links value satisfaction and customer value loyalty. Islamic personality is a mediating variable. This study also discusses the combination of perceived value and consumer satisfaction into value satisfaction.</p>

scholarly journals Peran Keluarga Dalam Menurunkan Tanda Gejala Halusinasi Pasien Skizofrenia: Literature Review

2021 ◽  
Vol 1 ◽  
pp. 1777-1783
Author(s):  
Nevita Candra Pangestika ◽  
Eka Budiarto
Keyword(s):  
Literature Review ◽  
Family Roles ◽  
Parental Closeness ◽  
The Family ◽  
Schizophrenic Patients ◽  
Long Term Impact ◽  
And Behavior ◽  
Attitudes And Behavior

AbstractSchizophrenia is a mental illness that has a long-term impact. One of the symptoms of schizophrenia is hallucinations. Hallucinations are perceptual disturbances in which the client perceives something that does not exist. One of the things that families do is help family members by playing a role in assisting the clients in controlling hallucinations. The study aimed to determine the role of the family in reducing the hallucination symptoms of schizophrenic patients based on the available evidence. The literature review used Scopus, Science Direct, and GARUDA databases. Articles are selected based on the suitability of keywords, topics, as well as inclusion and exclusion criteria. The appraisal instrument by Hawker was used to select high-quality evidence. The findings of this study highlighted three levels of family roles in reducing symptoms of hallucinations in schizophrenic patients. The first level, the family must be able to see the patient's needs and maintain parental closeness. The second level, the family must be able to provide financial support for patient care, the family should be involved in groups that provide support as well. The third levels, all families must develop a good relationship to help patients with hallucinations to change their attitudes and behavior. Family roles are essential in reducing symptoms of hallucination in schizophrenic patients. This evidence can be used as scientific references to be applied as nursing care interventions.Keywords: Family Roles, Hallucinations, Schizophrenia AbstrakSkizofrenia merupakan penyakit kejiwaan yang memiliki dampak jangka panjang. Salah satu tanda gejala skizofrenia adalah halusinasi. Halusinasi ialah gangguan persepsi di mana klien mempersepsikan sesuatu yang sebenarnya tidak terjadi. Salah satu yang di lakukan keluarga ialah membantu anggota keluarganya dengan cara ikut berperan membantu klien untuk bisa mengontrol halusinasi. Penelitian ini bertujuan untuk mengetahui peran keluarga dalam menurunkan tanda gejala halusinasi pasien skizofrenia berdasarkan literatur evidence yang tersedia. Penelitian menggunakan metode literature review. Database yang digunakan untuk pencarian artikel adalah Scopus, Science Direct, dan GARUDA. Artikel diseleksi berdasarkan kesesuaian dengan kata kunci, topik serta kriteria inklusi dan eksklusi yang telah ditentukan. Hasil penelusuran didapatkan sebanyak 5 artikel, 2 artikel berbahasa Inggris dan 3 artikel berbahasa Indonesia. Instrumen telaah kritis yang digunakan untuk menelaah kualitas artikel adalah instrumen oleh Hawker et al 2002. Terdapat temuan berupa 3 tingkatan peran keluarga dalam menurunkan tanda gejala halusinasi pasien skizofrenia : tingkatan pertama keluarga harus mampu melihat kebutuhan pasien dan mempertahankan kedekatan orangtua, Tingkatan kedua keluarga harus mampu memberikan dukungan financial untuk perawatan pasien dan terlibatan dalam kelompok yang member dukungan dan Tingkatan ketiga keluarga harus mengembangkan hubungan dengan benar untuk membantu pasien halusinasi untuk merubah sikap dan perilaku. Upaya peningkatan peran keluarga dalam menurunkan tanda gejala halusinasi pasien skizofrenia ini didapatkan dari bukti ilmiah yang valid sehingga dapat dijadikan referensi ilmiah untuk diaplikasikan sebagai intervensi asuhan keperawatan.Kata Kunci : Halusinasi, Peran Keluarga, Skizofrenia.

Sign in / Sign up

Export Citation Format

Share Document