scholarly journals SMMART, a Context-Aware Mobile Marketing Application: Experiences and Lessons

2005 ◽  
pp. 141-150 ◽  
Author(s):  
Stan Kurkovsky ◽  
Vladimir Zanev ◽  
Anatoly Kurkovsky
Keyword(s):  
Mobile Marketing ◽  
Context Aware ◽  
Marketing Application

E-Retailing Practices in Mobile Marketing

2020 ◽  
pp. 156-183 ◽  
Author(s):  
Ihsan Eken ◽  
Basak Gezmen
Keyword(s):  
New Media ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
The Internet ◽  
Retail Sector ◽  
Purchasing Behavior ◽  
Focus Group Research ◽  
Customer Preferences ◽  
Marketing Application ◽  
Information Products

Today, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing its service area. With the development of mobile technologies, retail giants determine the expectations and needs of their consumers in a good and fast way with artificial intelligence applications. This situation transforms it into purchasing behavior with the reflection of customer preferences on products and increasing personalization. One of the key issues in the mobile retail sector is to make the purchasing behavior permanent by ensuring the satisfaction of consumers. In the study, Getir application, a mobile marketing application was analyzed with focus group research technique performed on university students selected in accordance with certain criteria. As a result of the research, the availability, awareness, and satisfaction status of the participants on Getir application were revealed.

Evaluating Mobile Application Development Firms

2015 ◽  
pp. 1656-1669
Author(s):  
Pi-Fang Hsu ◽  
Tien-Chun Lu ◽  
Chia-Wen Tsai
Keyword(s):  
Customer Service ◽  
Mobile Application ◽  
Relative Weight ◽  
Mobile Marketing ◽  
Advertising Agencies ◽  
Application Development ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Marketing Application ◽  
Mobile Application Development

The purpose of the present paper is to propose a decision model for both advertisers and advertising agencies to evaluate and select mobile application development firms. The researchers first refer to related literature and apply the Modified Delphi Method to postulate the most suitable selection criteria. Then, Analytic Hierarchy Process (AHP) is utilized to derive the relative weight and ranking of each decision criteria, which can be used for evaluating and selecting the most suitable mobile application development firm. Then a company, which serves as a case example, is selected for applying this model. The data analysis finds that when selecting mobile application development firms, both advertisers and advertising agencies hold mastery of mobile marketing skill as their top concern. Business marketing division also stress experience in mobile marketing operation, especially ability in innovative layout and execution. In contrast, advertising agencies are able to provide their clients with creative ideas and designs. Therefore, they do not care so much whether marketing application development firms have ability in innovative layout and execution. They are more concerned about ability in customer service, especially team communication and arbitration ability.

Editorial

2018 ◽  
Vol 6 (1) ◽  
pp. 1-2
Author(s):  
Ibrahim Sirkeci
Keyword(s):  
Qualitative Study ◽  
Cultural Dimensions ◽  
Mobile Marketing ◽  
Negative Attitudes ◽  
The Third ◽  
Cross Border ◽  
Local Characteristics ◽  
Critical Account

Transnational Marketing Journal is dedicated to disseminate scholarship on cross-border phenomena in marketing by acknowledging the importance of local and global or in other words, underlining the transnational practices marked by national and local characteristics in a fluid fashion spreading over more than one national territory. The first article by Paulette Schuster looks into “falafel” and “shwarma” in Mexico and discusses the perception of Israeli food in Mexico. The second article is a case study illustrating a critical account of cultural dimensions formulated by Schwarz using the value surveys data. The third article in the issue is a qualitative study of the negative attitudes of millennials torwards mobile marketing. 

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