Woodapples: A New Approach for Context-Aware Mobile Marketing

2010 ◽  
pp. 445-462 ◽  
Author(s):  
Viery Darmawan ◽  
◽  
Rengga Asmara ◽  
Ira Prasetyaningrum

In the era of technological advances, tourists will first seek information about the tourist object to be addressed, even tourists often don't have a destination, so they have to search one by one via the internet. In determining travel plans, it is often to see one by one the review of tourist attractions and conclude the results will take a long time, while tourists need actual and fast information to determine the travel plans. In this study, the authors take a new approach, namely by creating a mobile-based travel planner system that compiles travel plans automatically by considering contextual information related to tourist location points, whether of tourist locations during travel days, travel opening and closing hours, so that it will increase travel efficiency without having to do the research manually which takes a long time. The system can also provide travel recommendations based on visitor comments sentiment on Google Places and is equipped with a trip route that will be generated automatically. This research is useful for helping tourists plan their trip actually because of the consideration of contextual information so that it will make it easier and save tourists time.


Author(s):  
Hadas Weinberger

In this chapter, we suggest Echo, a model for utilizing Web technologies for the design of Web-based context-aware learning. Web technologies are continuously evolving to enhance information retrieval, semantic annotation, social interactions, and interactive experiences. However, these technologies do not offer a methodological approach to learning. In this chapter, we offer a new approach to Web-based learning, which considers the role of the user in shaping the learning experience. The key feature in Echo is the analysis and modeling of content for the design of a Web-based learning experience in context. There are three elements in Echo: 1) a methodology to guide the learning process, 2) techniques to support content analysis and modeling activities, and 3) a three-layered framework of social-semantic software. Incorporating this framework facilitates knowledge organization and representation. We describe our model, the methodology, and the three-layered framework. We then present preliminary results from on-going empirical research that demonstrates the feasibility of Echo and its usefulness for the design of a context-aware learning experience. Finally, we discuss the usefulness of Echo and its contribution to further research in the field of Web technologies.


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