Mobile marketing application for entrepreneurship development: Codesign with women entrepreneurs in Iringa, Tanzania

2019 ◽  
Vol 85 (2) ◽  
pp. e12073
Author(s):  
Alsen Florian Kapinga ◽  
Calkin Suero Montero ◽  
Esther Rosinner Mbise
Keyword(s):  
Women Entrepreneurs ◽  
Mobile Marketing ◽  
Entrepreneurship Development ◽  
Marketing Application

Christian entrepreneurial activities and micro women entrepreneurship development

2018 ◽  
Vol 12 (5) ◽  
pp. 657-676 ◽  
Author(s):  
Fanny Adams Quagrainie ◽  
Abigail Opoku Mensah ◽  
Alex Yaw Adom
Keyword(s):  
Women Entrepreneurs ◽  
Developing Economies ◽  
Entrepreneurial Ventures ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Entrepreneurship Development ◽  
Emergent Strategy ◽  
Start Up ◽  
Entrepreneurial Activities ◽  
The Church

Purpose Review of literature suggests mixed findings on the relationship between the church and micro women entrepreneurship development. This signals that questions remain about the roles of churches in entrepreneurial development. Thus, this paper aims to explore what entrepreneurial activities are provided by churches to their micro women entrepreneurs and how do these activities influence their entrepreneurial start up and growth. Design/methodology/approach Phenomenological research methodologies were used to purposive collected data from 38 women entrepreneurs and four church administers in Tema. Results were analyzed using the emergent strategy. Findings The results suggest that churches provided four entrepreneurial activities which are categorized as finance, networking, promotion of self-confidence and impartation of ethical values. These factors promoted the growth of women entrepreneurial growth but not the start-up of entrepreneurial ventures. The study concluded that the church should provide more support for new entrepreneurial ventures. Therefore, embeddedness because of membership of a church is a critical part of women entrepreneurship development. Research limitations/implications Further studies will need to replicate these findings with other types of businesses, in other locations. Practical implications This study suggests that policymakers should be working in conjunction with churches in a bid to promote micro women entrepreneurship development. Originality/value Limited research has been conducted on church entrepreneurial activities in the development of micro women entrepreneurs in developing economies such as Ghana. This empirical research provides important insights into this field.

scholarly journals Women Entrepreneurship Development in Small Scale Sector in the Context of Globalisation

2003 ◽  
Vol 2 (1) ◽  
pp. 38-47
Author(s):  
Himachalam D ◽  
Shankara M.
Keyword(s):  
Rural Areas ◽  
Women Entrepreneurs ◽  
Small Scale ◽  
Women Entrepreneurship ◽  
Entrepreneurship Development ◽  
Entrepreneurial Development ◽  
Urban And Rural Areas ◽  
The Right

With the impetus on entrepreneurial development in semi-urban and rural areas to solve the threatening unemployment crisis, women entrepreneurs have a major role to play. Women are found equally capable and given the right encouragement and support, they are bound to contribute in abundance towards the upliftment of the small scale and tiny sector.

Towards strengthening the development of women entrepreneurship in Malaysia

2014 ◽  
Vol 29 (7) ◽  
pp. 432-453 ◽  
Author(s):  
Wendy Ming Yen Teoh ◽  
Siong Choy Chong
Keyword(s):  
Women Entrepreneurs ◽  
Small And Medium Enterprises ◽  
Cultural Barriers ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Developmental Issues ◽  
Entrepreneurship Development ◽  
Home Based ◽  
Policy Measures ◽  
Gender Aspect

Purpose – This paper aims to identify developmental issues associated with women entrepreneurship, with the Malaysian small and medium enterprises (SMEs) as a base. Subsequently, the paper also aims to devise certain stratagems and new policies for ensuring women entrepreneurial growth. Design/methodology/approach – An overview of the issues surrounding women entrepreneurship development in Malaysia is provided, drawing on the extant literature. The issues comprise cultural barriers, lack of spousal support, gender inequality, lack of confidence, weak social and business networking, few laws to support working families and neglected women entrepreneurs in the cottage industry, as well as domestic help and home-based childcare. Findings – Based on the issues identified, strategies are proposed to address them, contextualising on the gender aspect of women entrepreneurship. Practical implications – A summary is provided on the research and practical gaps from the perspective of strengthening women entrepreneurship and with the aim of encouraging further research in this area. The paper posits that an understanding of the gender aspect on issues related to the development of women entrepreneurship in Malaysia is required if policy measures are to be constructive in assisting women entrepreneurs in achieving their full entrepreneurial potential. Originality/value – Very limited studies have been undertaken in the past to assess the issues faced by women entrepreneurs in the context of overall development of women entrepreneurship. This is of great value to an SME-dominated economy such as Malaysia where the paper provides a comprehensive summary of the strategies and policy measures required to strengthen women entrepreneurship development.

scholarly journals Women Entrepreneurships’ Development in Imo State, Nigeria, Challenges and Prospects

2021 ◽  
pp. 325-337
Author(s):  
Chikodiri Festa Ofomata
Keyword(s):  
Gender Discrimination ◽  
Women Entrepreneurs ◽  
Rating Scales ◽  
Empirical Studies ◽  
Negative Influence ◽  
Entrepreneurial Activity ◽  
Women Entrepreneurship ◽  
Entrepreneurship Development ◽  
Imo State ◽  
Laws And Regulations

Empirical studies have found that developing countries are mostly affected by the whims of gender discrimination particularly against the women in their quest to be involveld in entrepreneurship activities and other economic ventures. Hence , the need to study Women Entrepreneurships’ Development in Imo State, Nigeria; Challenges and Prospects. Four hundred and fifty (450) women entrepreneurs from Imo State Nigeria were randomly selected from the list of registered women entrepreneurs in the three geopolitical zones of Imo State. A likert scale responses on questionnaire and rating scales were used to obtain the required data for the study. It deployed descriptive statistics and regression analysis for hypotheses testing. Findings reveal that, challenges (CHA) exerted significant negative influence on the women entrepreneurship development (WED) in Imo State, Nigeria. On the other hand, prospects (PRO) is a positive and significant function of WED. Results also reveal that, discriminatory laws and regulations (DLR) (with mean rank of 5.21) happens to be the highest challenge to women entrepreneurship in Imo State. While innovation (INNO) (with mean rank of 7.49) represents the highest Prospects for women entrepreneurship in Imo State. The study concluded that, the strength in the identified prospects will help curtail the gender biases in favour of the women. In all, dismantling of the discriminatory laws and regulations against women will produce the ultimate objective of economic growth and development. Consequently, the future of women entrepreneurship in Imo State, lies in those identified prospects. It recommended that government deliberate support programmes targeting the female folk will aid women entrepreneurship development. Thus, the more increase in participation by females in entrepreneurial activity will provide the required trajectory for development.

scholarly journals LIVELIHOODS STATUS OF RURAL WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO SELF HELP GROUPS IN KEERAPALAYAM BLOCK, CUDDALORE DISTRICT

YMER Digital ◽  
2021 ◽  
Vol 20 (12) ◽  
pp. 748-757
Author(s):  
Dr. R. Babybowna ◽  
Keyword(s):  
Rural Women ◽  
Women Entrepreneurs ◽  
Social Innovation ◽  
High Rate ◽  
New Delhi ◽  
Social Scientists ◽  
Entrepreneurship Development ◽  
Self Help ◽  
Two Factors ◽  
Self Help Groups

The most important social innovation to help the poor in recent years has been the success of the thrift and credit based self help groups (SHG), especially those formed by women. These groups assisted by NGOs have successfully developed a system of revolving credit for the benefit of group members based on their own savings. SHGs have successfully maintained in high rate if loan repayments and successfully generated additional income, jobs, and small enterprises for their members. The first national conference of women entrepreneurs held at New Delhi in November 1981 advocated the need for developing women entrepreneurs for the overall development of the country. It called for priority to women in allotment of Land. Sanction of power, Licensing etc… the second international conference of women entrepreneurs organized by the National Alliance of young entrepreneurs (NAYE) held in 1989 at New Delhi. Entrepreneurship development among women can be considered a possible approach to economic empowerment of women. Human resources and technology are the two important factors of growth in new economic order. To activate these two factors like livelihoods and require rural entrepreneurship development in a big way in an economy. Women’s entrepreneurship has become an important aspect of the changed Indian economic. The participation of women in different innovative business undertakings has empowered them in the social, economic and cultural arena specifically, economists, social workers and social scientists have studied rural women and entrepreneurship in India at various levels

E-Retailing Practices in Mobile Marketing

2020 ◽  
pp. 156-183 ◽  
Author(s):  
Ihsan Eken ◽  
Basak Gezmen
Keyword(s):  
New Media ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
The Internet ◽  
Retail Sector ◽  
Purchasing Behavior ◽  
Focus Group Research ◽  
Customer Preferences ◽  
Marketing Application ◽  
Information Products

Today, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing its service area. With the development of mobile technologies, retail giants determine the expectations and needs of their consumers in a good and fast way with artificial intelligence applications. This situation transforms it into purchasing behavior with the reflection of customer preferences on products and increasing personalization. One of the key issues in the mobile retail sector is to make the purchasing behavior permanent by ensuring the satisfaction of consumers. In the study, Getir application, a mobile marketing application was analyzed with focus group research technique performed on university students selected in accordance with certain criteria. As a result of the research, the availability, awareness, and satisfaction status of the participants on Getir application were revealed.

scholarly journals Mediation Analysis of Entrepreneurship Development on the Economic Growth of Women Entrepreneurs in Nigeria

2020 ◽  
Author(s):  
Chukwujekwu Aloysius Obianefo ◽  
Luka Mailafia ◽  
Ismaila Yusuf ◽  
Ike C. Ezeano ◽  
Godswill I. Isaiah ◽  
...  
Keyword(s):  
Economic Growth ◽  
Mediation Analysis ◽  
Women Entrepreneurs ◽  
Capital Investment ◽  
Structural Equation ◽  
Business Performance ◽  
Business Practice ◽  
Growth Data ◽  
Entrepreneurship Development ◽  
Record Keeping

Abstract The study used structural equation modelling (SEM) techniques to examine the mediation analysis of entrepreneurship development on the economic growth of women entrepreneurs in Nigeria. The study assumes the existence of three null hypotheses; entrepreneurship development does not mediate business performance, psychological, and knowledge of business practice indicators for economic growth. Data were collected from 500 randomly selected women entrepreneurs in Nigeria. Our results suggest that separating household and business income, maintaining a separate business account, stock-keeping, record-keeping among other were the knowledge of business practice indicators; openness to change, desire for self-independent among others were the psychological indicators, and reduced inactivity, increase in the size of the inventory among others were the business performance indicators that stimulate entrepreneurship development. The aforementioned catalyzed higher formalization, increases in capital investment among others as entrepreneurship development indices, which stimulate economic growth of contribution to personal and children school fare, reduction in financial dependence, and increase in affordable health care fee among others. We also established that entrepreneurship development mediates knowledge of business practice to economic growth.

Evaluating Mobile Application Development Firms

2015 ◽  
pp. 1656-1669
Author(s):  
Pi-Fang Hsu ◽  
Tien-Chun Lu ◽  
Chia-Wen Tsai
Keyword(s):  
Customer Service ◽  
Mobile Application ◽  
Relative Weight ◽  
Mobile Marketing ◽  
Advertising Agencies ◽  
Application Development ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Marketing Application ◽  
Mobile Application Development

The purpose of the present paper is to propose a decision model for both advertisers and advertising agencies to evaluate and select mobile application development firms. The researchers first refer to related literature and apply the Modified Delphi Method to postulate the most suitable selection criteria. Then, Analytic Hierarchy Process (AHP) is utilized to derive the relative weight and ranking of each decision criteria, which can be used for evaluating and selecting the most suitable mobile application development firm. Then a company, which serves as a case example, is selected for applying this model. The data analysis finds that when selecting mobile application development firms, both advertisers and advertising agencies hold mastery of mobile marketing skill as their top concern. Business marketing division also stress experience in mobile marketing operation, especially ability in innovative layout and execution. In contrast, advertising agencies are able to provide their clients with creative ideas and designs. Therefore, they do not care so much whether marketing application development firms have ability in innovative layout and execution. They are more concerned about ability in customer service, especially team communication and arbitration ability.

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