On implicit–explicit consistency: the moderating role of individual differences in awareness and adjustment

2005 ◽  
Vol 19 (1) ◽  
pp. 25-49 ◽  
Author(s):  
Wilhelm Hofmann ◽  
Tobias Gschwendner ◽  
Manfred Schmitt
Keyword(s):  
Process Model ◽  
Order Effects ◽  
Self Monitoring ◽  
Moderator Effect ◽  
First Order ◽  
Attitude Importance ◽  
Self Knowledge ◽  
Implicit And Explicit ◽  
Moderating Role

A moderated process model is presented that attempts to explain the consistency between implicit and explicit indicators as a function of awareness, i.e. the degree to which persons become aware of their implicit attitude, and adjustment, i.e. the degree to which they adjust for the explicit response. In two experiments on attitudes of West Germans toward East Germans and Turks, a number of dispositional moderators pertaining to awareness and adjustment were tested. Concerning moderators affecting awareness, no reliable first‐order effects were found for Private Self‐Consciousness or Attitudinal Self‐Knowledge. However, Attitude Importance generated the expected effect. Concerning moderators influencing adjustment, consistent effects were obtained for Motivation to Control Prejudiced Reactions. Social Desirability and Self‐Monitoring did not moderate the implicit–explicit relationship in the expected direction. Some evidence was found for a second‐order moderator effect between awareness and adjustment, suggesting that adjustment effects may be more pronounced under conditions of high awareness. Copyright © 2004 John Wiley & Sons, Ltd.

Attitude accessibility and biased information processing: The moderating role of self-monitoring

1995 ◽  
Vol 19 (4) ◽  
pp. 269-277 ◽  
Author(s):  
Kenneth G. DeBono ◽  
Saundra Green ◽  
Jessica Shair ◽  
Margo Benson
Keyword(s):  
Information Processing ◽  
Self Monitoring ◽  
Attitude Accessibility ◽  
Moderating Role ◽  
Biased Information

scholarly journals The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior

2018 ◽  
Vol 7 (1) ◽  
pp. 35-48
Author(s):  
Melis Kaytaz Yigit ◽  
Mehmet Tıgli
Keyword(s):  
Brand Loyalty ◽  
Time Pressure ◽  
Brand Awareness ◽  
Strategy Development ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Moderator Effect ◽  
Browsing Behavior ◽  
Moderating Role

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating consumers’ impulse buying behavior. Within the PSC framework, the purpose of this article is to investigate the moderator effect of brand awareness and brand loyalty on the relationship between online impulse buying behavior and perceived low price, browsing behavior and time pressure. The study created and tested five hypotheses using data collected in Turkey. Results indicate that browsing behavior, time pressure and perceived low price do influence online impulse buying behavior. A hierarchical regression analysis was also used to analyze the moderating role of brand awareness and brand loyalty on impulse buying behavior and both variables were found to have a moderating role. The results provide substantial information on strategy development for internet retailers.

scholarly journals Effects of the COVID-19 Pandemic on the Urban Water Cycle

2021 ◽  
Vol 02 (03) ◽  
pp. 1-1
Author(s):  
Hadi Heidari ◽  
◽  
Neil S Grigg ◽  
Keyword(s):  
Water Cycle ◽  
Order Effects ◽  
Urban Water ◽  
First Order ◽  
Short And Long Term ◽  
Water Scarce ◽  
And Control ◽  
Urban Water Cycle

The coronavirus disease 2019 (COVID-19) is a global crisis spreading to all countries. This study explains and documents the first-order effects of the new coronavirus on the urban water cycle. Urban water systems play an important role in public health because people rely so heavily on water services. Findings address short- and long-term changes in climate variables; availability and accessibility of clean water to prevent and control the spread of coronavirus in water-scarce cities; shifts in habits, behavior, and lifestyles of people and effects on water demand during lockdowns; and role of wastewater treatment in preventing the spread of coronavirus.

Group Bonding and Effectiveness: Cohesion’s Moderating Role and Leaders’ Relationship Mediating Role

2020 ◽  
pp. 104649642097791
Author(s):  
Motti Klang ◽  
Gil Luria
Keyword(s):  
Process Model ◽  
Longitudinal Research ◽  
Group Effectiveness ◽  
Mediated Moderation ◽  
Mediating Role ◽  
Group Members ◽  
The Relationship ◽  
Natural Groups ◽  
Moderating Role

The role of group bonding (friendship ties among group members) and the relationships between group members and the formal leader in the prediction of effectiveness was studied. A theoretical mediated-moderation process model was tested. The model was examined through a longitudinal research with 91 natural groups, that included social network analysis to capture the relationship between group members and a leadership differentiation measure to revel their relationship with the leader. As hypothesized, group bonding predicted group effectiveness, group cohesion mediated only one dimension of group effectiveness, and leadership differentiation moderated this process.

The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Gligor ◽  
Sıddık Bozkurt
Keyword(s):  
Process Model ◽  
Positive Impact ◽  
Mediating Effect ◽  
Content Type ◽  
Mediating Role ◽  
Brand Involvement ◽  
Customer Purchases ◽  
The Impact ◽  
Moderating Role

Purpose This study aims to investigate the effect of perceived brand interactivity on customer purchases along with the mediating effect of perceived brand fairness. To increase the explanatory power of the model, this study also examines the moderating role of brand involvement. Design/methodology/approach An online survey was conducted to measure the constructs of interest. The direct, indirect (mediation) and conditional (moderation) effects were evaluated using linear regression, PROCESS Model 4 and PROCESS Model 59, respectively. Further, the Johnson Neyman (also called floodlight analysis) technique was used to probe the interaction terms. Findings The study results indicate that perceived brand interactivity directly and indirectly (via perceived brand fairness) impact customer purchases. The results also reveal that the positive impact of perceived brand interactivity on perceived brand fairness is greater when brand involvement is lower. In the same vein, the positive impact of perceived brand fairness on customer purchases is greater when brand involvement is lower. However, brand involvement does not moderate the impact of perceived brand involvement on customer purchases. Originality/value This study examines the effect of perceived brand interactivity on customer purchases (as a customer engagement behavior) while accounting for the mediating role of perceived brand fairness and the moderating role of brand involvement. The results provide noteworthy theoretical and managerial implications.

Implicit and explicit prosocial motivation as antecedents of volunteering: The moderating role of parenthood

2015 ◽  
Vol 74 ◽  
pp. 127-132 ◽  
Author(s):  
Arzu Aydinli ◽  
Michael Bender ◽  
Athanasios Chasiotis ◽  
Fons J.R. van de Vijver ◽  
Zeynep Cemalcilar
Keyword(s):  
Prosocial Motivation ◽  
Implicit And Explicit ◽  
Moderating Role
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