The effect of usage situation on Korean consumers' brand evaluation: The moderating role of self-monitoring

2011 ◽  
Vol 10 (1) ◽  
pp. 31-40 ◽  
Author(s):  
Yongjun Sung
Keyword(s):  
Self Monitoring ◽  
Brand Evaluation ◽  
Usage Situation ◽  
Moderating Role

Attitude accessibility and biased information processing: The moderating role of self-monitoring

1995 ◽  
Vol 19 (4) ◽  
pp. 269-277 ◽  
Author(s):  
Kenneth G. DeBono ◽  
Saundra Green ◽  
Jessica Shair ◽  
Margo Benson
Keyword(s):  
Information Processing ◽  
Self Monitoring ◽  
Attitude Accessibility ◽  
Moderating Role ◽  
Biased Information

On implicit–explicit consistency: the moderating role of individual differences in awareness and adjustment

2005 ◽  
Vol 19 (1) ◽  
pp. 25-49 ◽  
Author(s):  
Wilhelm Hofmann ◽  
Tobias Gschwendner ◽  
Manfred Schmitt
Keyword(s):  
Process Model ◽  
Order Effects ◽  
Self Monitoring ◽  
Moderator Effect ◽  
First Order ◽  
Attitude Importance ◽  
Self Knowledge ◽  
Implicit And Explicit ◽  
Moderating Role

A moderated process model is presented that attempts to explain the consistency between implicit and explicit indicators as a function of awareness, i.e. the degree to which persons become aware of their implicit attitude, and adjustment, i.e. the degree to which they adjust for the explicit response. In two experiments on attitudes of West Germans toward East Germans and Turks, a number of dispositional moderators pertaining to awareness and adjustment were tested. Concerning moderators affecting awareness, no reliable first‐order effects were found for Private Self‐Consciousness or Attitudinal Self‐Knowledge. However, Attitude Importance generated the expected effect. Concerning moderators influencing adjustment, consistent effects were obtained for Motivation to Control Prejudiced Reactions. Social Desirability and Self‐Monitoring did not moderate the implicit–explicit relationship in the expected direction. Some evidence was found for a second‐order moderator effect between awareness and adjustment, suggesting that adjustment effects may be more pronounced under conditions of high awareness. Copyright © 2004 John Wiley & Sons, Ltd.

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