The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring

1992 ◽  
Vol 9 (4) ◽  
pp. 329-346 ◽  
Author(s):  
William K. Darley ◽  
Jeen-Su Lim
Keyword(s):  
Behavioral Intention ◽  
Emotional Reactions ◽  
Personal Relevance ◽  
Self Monitoring ◽  
Moderating Role

The Moderating Role of Personal Relevance on Differential Priming of Anxiety and Sadness on Perceived Travel Risk: A Replication

2009 ◽  
Vol 104 (2) ◽  
pp. 500-508 ◽  
Author(s):  
Wen-Bin Chiou ◽  
Ming-Hsu Chang ◽  
Chien-Lung Chen
Keyword(s):  
Decision Making ◽  
Risk Taking ◽  
Personal Relevance ◽  
Risk Averse ◽  
Mood Repair ◽  
Neutral Mood ◽  
Motivational Influences ◽  
Relevance Condition ◽  
Moderating Role

Raghunathan and Pham conducted a pioneer study in 1999 on the motivational influences of anxiety and sadness on decision making and indicated that anxiety would motivate individuals to be risk averse, whereas sadness would motivate individuals to be risk taking. A replication study was employed in the domain of perceived travel risk. Compared to participants in a neutral mood, anxious participants showed higher perceived travel risk than sad participants. Moreover, the differential effect of anxiety and sadness on perceived travel risk was only pronounced under the high personal relevance condition, in which participants made personal decisions and expected that they would be affected by the outcomes. In general, the results extend the notion proposed by Raghunathan and Pham suggesting that travelers' implicit goals primed by anxiety or sadness used for mood-repair purposes appear to be moderated by personal relevance.

Attitude accessibility and biased information processing: The moderating role of self-monitoring

1995 ◽  
Vol 19 (4) ◽  
pp. 269-277 ◽  
Author(s):  
Kenneth G. DeBono ◽  
Saundra Green ◽  
Jessica Shair ◽  
Margo Benson
Keyword(s):  
Information Processing ◽  
Self Monitoring ◽  
Attitude Accessibility ◽  
Moderating Role ◽  
Biased Information

On implicit–explicit consistency: the moderating role of individual differences in awareness and adjustment

2005 ◽  
Vol 19 (1) ◽  
pp. 25-49 ◽  
Author(s):  
Wilhelm Hofmann ◽  
Tobias Gschwendner ◽  
Manfred Schmitt
Keyword(s):  
Process Model ◽  
Order Effects ◽  
Self Monitoring ◽  
Moderator Effect ◽  
First Order ◽  
Attitude Importance ◽  
Self Knowledge ◽  
Implicit And Explicit ◽  
Moderating Role

A moderated process model is presented that attempts to explain the consistency between implicit and explicit indicators as a function of awareness, i.e. the degree to which persons become aware of their implicit attitude, and adjustment, i.e. the degree to which they adjust for the explicit response. In two experiments on attitudes of West Germans toward East Germans and Turks, a number of dispositional moderators pertaining to awareness and adjustment were tested. Concerning moderators affecting awareness, no reliable first‐order effects were found for Private Self‐Consciousness or Attitudinal Self‐Knowledge. However, Attitude Importance generated the expected effect. Concerning moderators influencing adjustment, consistent effects were obtained for Motivation to Control Prejudiced Reactions. Social Desirability and Self‐Monitoring did not moderate the implicit–explicit relationship in the expected direction. Some evidence was found for a second‐order moderator effect between awareness and adjustment, suggesting that adjustment effects may be more pronounced under conditions of high awareness. Copyright © 2004 John Wiley & Sons, Ltd.

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