Marketing social missions-adopting social marketing for social entrepreneurship? A conceptual analysis and case study

2012 ◽  
Vol 17 (4) ◽  
pp. 341-351 ◽  
Author(s):  
Judith Madill ◽  
Rafael Ziegler
Keyword(s):  
Social Marketing ◽  
Social Entrepreneurship ◽  
Conceptual Analysis ◽  
Marketing Social

Application of Social Marketing in Social Entrepreneurship

2015 ◽  
Vol 21 (3) ◽  
pp. 152-172 ◽  
Author(s):  
Archana Singh ◽  
Gordhan K. Saini ◽  
Satyajit Majumdar
Keyword(s):  
Present Article ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Marketing Strategies ◽  
Future Research ◽  
Theory Approach ◽  
Social Entrepreneurs ◽  
Holistic Understanding

Recognizing the importance of social marketing strategies for the success of social entrepreneurial ventures (SEVs), the present article examines nine SEVs with different profit orientation to understand the role of social marketing in social entrepreneurship (SE). Using grounded theory approach and case study method, the present article cross-examines cases and develops propositions thereof, providing a holistic understanding of current and potential application of social marketing strategies in SE. The outcome of this study may help social entrepreneurs to choose appropriate strategies from a pool of social marketing strategies available. However, there is a need to test these propositions with a larger set of data in future research. Also, it is equally important to study social marketing strategies adopted by failed cases of SEVs so that the existing and potential social entrepreneurs can learn from their mistakes.

scholarly journals MARKETING SOCIAL CORPORATIVO E EMPREENDEDORISMO SOCIAL

2009 ◽  
Vol 13 (4) ◽  
pp. 72
Author(s):  
Kerla Mattiello ◽  
Francisco Giovanni David Vieira ◽  
Isolde Terezinha Santos Previdelli
Keyword(s):  
Key Words ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Master's Degree ◽  
Research Focus ◽  
Marketing Social ◽  
Corporate Social Marketing ◽  
Master’S Degree ◽  
Corporate Social

The present study is a synthesis of the results of a study accomplished as master's degree dissertation that looked for to evidence the actions of corporate social marketing (MSC) of great Brazilian companies creators of institutes or business foundations. The study looked for to analyze and to describe the programs of MSC and if this practice can influence the initiative of undertaking institutes and business foundations. The method of research of the type survey was used and as instrument of collection of data the questionnaire. The work treats of that phenomenon still unexplored for entrepreneurship researchers and of marketing, whose magnitude can be observed through empiric evidences found in the extent of GIFE - Group Foundation, Institutes and Companies, group chosen as research focus. Key words: Corporate Social marketing. Social Entrepreneurship. Institutes. Foundations.

Solving Complex Problems

2016 ◽  
Vol 37 (4) ◽  
pp. 369-380 ◽  
Author(s):  
Anne Hamby ◽  
Meghan Pierce ◽  
David Brinberg
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Community Action ◽  
Systematic Change ◽  
User Perspective ◽  
Behavioral Theories ◽  
The Social ◽  
Shared Goal

Three distinct literatures address social change: social entrepreneurship, community action research, and social marketing. While these activities have a shared goal to create social change, each orientation approaches their activities from a different perspective. The current work explores how macro-social marketing efforts can benefit from alternative orientations to enhance enduring social change. Social entrepreneurship highlights the importance of enduring resources and considering scalability. Community action highlights the importance of obtaining legitimacy and buy-in from multiple entities in the social change system. Social marketing highlights the importance of an end-user perspective and the application of behavioral theories to create systematic change. This work describes a case study in the Kenyan education context to highlight the value of this approach.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

Sustainable Social Entrepreneurship through Innovation diffusing Traditional Knowledge with Innovation: Case Study of Pottery Art in India

2016 ◽  
Vol 3 (01) ◽  
Author(s):  
Ambalika Sinha ◽  
Divya Rai
Keyword(s):  
Human Resources ◽  
Traditional Knowledge ◽  
Social Entrepreneurship ◽  
Foreign Currency ◽  
Economic Conditions ◽  
Employment Conditions ◽  
Art Form ◽  
Formal Employment ◽  
Marketing Intervention

India a massive country in terms of employment conditions and majority of human resources are involved in unorganized sectors but are more vulnerable in compare to other types of formal employment. Upliftment of these sector will results in increased economic conditions of population as well as it will fetch for foreign currency. This paper emphasizes on technological as well as marketing intervention in one of the art form i.e. Pottery which is at verge of extinction. Slight modifications in these will pave a long better way for development.

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