The color–flavor incongruency effect in product evaluation and brand perception

2019 ◽  
Vol 18 (6) ◽  
pp. 484-495 ◽  
Author(s):  
Jianping Huang ◽  
Xiaoang Wan
Keyword(s):  
Product Evaluation ◽  
Brand Perception

scholarly journals Analysis of Quality-Value-Purchase in the Leather Products Industry

2021 ◽  
pp. 54-66
Author(s):  
Krisna Yudha Bakhti ◽  
Siti Samsiyah Purwaningsih ◽  
Sholihati Amalia ◽  
Sri Surjani Tjahjawati
Keyword(s):  
Perceived Value ◽  
Product Evaluation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Sustainable Growth ◽  
Brand Experience ◽  
Repurchase Intention ◽  
Price Perception ◽  
Brand Perception ◽  
Brand Affect

Sustainable growth in leather products purchase can cause the consumers to experience in purchasing leather products with various brands, qualities, price, and value which are gained. This research examines the repurchase of leather products by evaluating brand perception (brand experience and brand affect) and product evaluation (perceived value, perceived quality, and price perception). The data were taken from 297 respondents who have purchased this product from Garut, Indonesia as one of the biggest production centers of leather fashion products in Indonesia. By applying partial least square, it revealed that brand experience and brand affect are influential toward perceived quality. Both perceived quality and price perception are then influential toward perceived value. Repurchase intention is affected by perceived quality and perceived value. This result proves that brand perception is able to underlie product evaluation which then will influence repurchase intention.

Consumer decision and product evaluation: Interaction between the self and the context

2004 ◽  
Author(s):  
Shuifun Fiona Chan ◽  
Chi-yue Chiu ◽  
Yin-kwan Chan ◽  
Patrick Pak-tik Chow
Keyword(s):  
Product Evaluation ◽  
The Self ◽  
Consumer Decision

EVALUASI PROGRAM PEMODELAN DAN SIMULASI LABORATORIUM KIMIA PADA MAHASISWA CALON GURU

EDUSAINS ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Yenni Kurniawati ◽  
Yuni Fatisa
Keyword(s):  
Mixed Method ◽  
Random Sampling ◽  
Sample Selection ◽  
Product Evaluation ◽  
Thinking Skills ◽  
Laboratory Simulation ◽  
Input Process ◽  
Improvement Program ◽  
Chemistry Students ◽  
Process Product

Abstract Modeling and laboratory simulation can help overcome of cost obstacle, time, safety and other constraints in laboratory experiments. Many skills also had the opportunity to be fostered and promoted, especially in connection with the construction of thinking skills. However, the implementation of this program required an evaluation, in order to decided whether the program will be continuing or not, in addition its needed to found the focused of on overall quality of learning in order to make a recommendation in the decision making. This research was conducted by the mixed-method approached with triangulation design, in order to evaluate the effectiveness, problems or any obstacles of the implementation of the program. The population in this study was the third semester of pre-service chemistry students at UIN Syarif Kasim Sultan Riau, which was supported by lecturers, assistant laboratory and staf. The sample selection was done using random sampling techniques. Program evaluation in this study was conducted by the CIPP model (Context, Input, Process, Product). The results showed that the program was running quite effective when viewed from the overall average grades. The evaluation about context, inputs, processes and products had the good and very good score, in which the evaluation score of context and input, get the better score than process and product evaluation. This study recommends to be a continuing improvement program of modeling and simulation laboratories, both as an exercise before the experiments or replace the real experiments. Keywords: modeling; simulation lab; chemistry experiment Abstrak Pemodelan dan simulasi laboratorium dapat membantu mengatasi kendala biaya, waktu, alasan keselamatan dan kendala lainnya dalam praktikum di laboratorium kimia. Beragam kemampuan lain juga berkesempatan untuk ditumbuh-kembangkan terutama dalam kaitannya dengan konstruksi berfikir. Meskipun demikian, implementasi pelaksanaan program ini memerlukan evaluasi, guna memutuskan apakah program ini layak dilanjutkan ataukah tidak, selain karena diperlukannya penemuan terhadap fokus peningkatan kualitas pembelajaran secara menyeluruh guna menghasilkan rekomendasi dalam menentukan keputusan. Penelitian ini dilakukan dengan menggunakan pendekatan mixed-method desain triangulasi, guna mengevaluasi sebab-sebab efektifitas, kendala ataupun kegagalan pelaksanaan program. Populasi dalam penelitian ini adalah mahasiswa semester III jurusan Pendidikan Kimia UIN Sultan Syarif Kasim Riau, yang didukung oleh dosen, asisten laboratorium dan laboran dan pemilihan sampel dilakukan menggunakan teknik random sampling. Evaluasi program dalam penelitian ini dilakukan menggunakan model CIPP (Context, Input, Process, Product). Hasil penelitian menunjukkan bahwa program ini berjalan cukup efektif jika dilihat dari rata-rata keseluruhan nilai, mulai dari context, input, proses dan produk yang berada pada skor baik dan sangat baik, di mana skor evaluasi context dan input, lebih baik dibanding proses dan produk. Penelitian ini memberikan rekomendasi untuk terus meningkatkan penggunaan pemodelan dan simulasi laboratorium kimia, baik sebagai latihan sebelum praktikum maupun menggantikan praktikum yang sesungguhnya. Kata Kunci: pemodelan; simulasi laboratorium; praktikum kimia  Permalink/DOI: http://dx.doi.org/10.15408/es.v8i2.4394  

Effects of the Perceived Obsolescence on Product Evaluation

2015 ◽  
Vol 30 (3) ◽  
pp. 89
Author(s):  
Yong Seok Sohn ◽  
Sehoon Park ◽  
Kun Woo Yoo
Keyword(s):  
Product Evaluation
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