Mental simulation and category knowledge affect really new product evaluation through transportation.

2018 ◽  
Vol 24 (2) ◽  
pp. 145-158 ◽  
Author(s):  
Jesper H. Nielsen ◽  
Jennifer Edson Escalas ◽  
Steve Hoeffler
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Mental Simulation ◽  
Category Knowledge

scholarly journals Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food

2021 ◽  
Vol 13 (3) ◽  
pp. 1130
Author(s):  
Xiaoke Yang ◽  
Yuanhao Huang ◽  
Xiaoying Cai ◽  
Yijing Song ◽  
Hui Jiang ◽  
...  
Keyword(s):  
Environmental Sustainability ◽  
New Technology ◽  
Product Evaluation ◽  
Mental Simulation ◽  
Purchase Intentions ◽  
Control Group ◽  
Human Beings ◽  
Simulation Based ◽  
Simulation Group ◽  
Future Self

Upcycled food, a new kind of food, provides an effective solution to reduce the food waste from the source on the premise of food security for human beings. However, the commercial success of upcycled food and its contribution to environmental sustainability are determined by consumers’ purchase intentions. In order to overcome consumers’ unfamiliarity with upcycled food and fear of new technology, based on the cue utility theory, we adopted scenario simulation through online questionnaires in three experiments to explore how mental simulation can improve consumers’ product evaluation and purchase intentions for upcycled food. Through ANOVA, the t-test, and the Bootstrap methods, the results showed that, compared with the control group, consumers’ product evaluation and purchase intentions for upcycled food in the mental simulation group significantly increased. Among them, consumers’ inspiration played a mediation role. The consumers’ future self-continuity could moderate the effect of mental simulation on consumers’ purchase intentions for upcycled food. The higher the consumers’ future self-continuity, the stronger the effect of mental simulation. Based on the above results, in the marketing promotion of upcycled food, promotional methods, such as slogans and posters, could be used to stimulate consumers, especially the mental simulation thinking mode of consumer groups with high future self-continuity, thus improving consumers’ purchase intentions for upcycled food.

The Role of Imagination-Focused Visualization on New Product Evaluation

2009 ◽  
Vol 46 (1) ◽  
pp. 46-55 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
Keyword(s):  
New Product ◽  
Product Evaluation

New Product Evaluation Using a Bayesian Dynamic Program

1981 ◽  
Vol 32 (3) ◽  
pp. 223-232
Author(s):  
Walter O. Rom ◽  
Frederick W. Winter
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Dynamic Program

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 ◽  
Vol 16 (2) ◽  
pp. 159-180 ◽  
Author(s):  
Allan D. Shocker ◽  
V. Srinivasan
Keyword(s):  
Customer Satisfaction ◽  
Critical Review ◽  
New Product ◽  
Product Evaluation ◽  
Concept Generation ◽  
Product Concept ◽  
Concept Evaluation

Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm trys to evaluate and/or design its offerings for greater customer satisfaction and profitability. Recent applications of such research to new product evaluation and to concept generation are reviewed and critiqued, relevant methodologies are contrasted, and the import of this research thrust for management is assessed.

New Product Evaluation: Electric Vehicles for Commercial Applications

1976 ◽  
Vol 40 (1) ◽  
pp. 74 ◽  
Author(s):  
George Hargreaves ◽  
John D. Claxton ◽  
Frederick H. Siller
Keyword(s):  
Electric Vehicles ◽  
New Product ◽  
Product Evaluation ◽  
Commercial Applications
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