Database marketing: What it is, and what it isn't

doi:10.1002/bir.3820121208

Database marketing: What it is, and what it isn't

Banks in Insurance Report ◽

10.1002/bir.3820121208 ◽

1997 ◽

Vol 12 (12) ◽

pp. 14-16

Keyword(s):

Database Marketing

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Marketing de bases de données (Trans: Database Marketing)

Interactive Marketing ◽

10.1057/palgrave.im.4340043 ◽

2000 ◽

Vol 1 (3) ◽

pp. 329-330

Author(s):

Victor Ross

Keyword(s):

Database Marketing

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Finding the Best Variables for Database Marketing Models1

Statistical Modeling and Analysis for Database Marketing ◽

10.1201/9780203496909.ch16 ◽

2003 ◽

Keyword(s):

Database Marketing

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Assessment of Database Marketing Models1

Statistical Modeling and Analysis for Database Marketing ◽

10.1201/9780203496909.ch12 ◽

2003 ◽

Keyword(s):

Database Marketing

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Research on the Linkage Database Marketing Mode under the Background of Big Data Era

Proceedings of the 2016 International Conference on Education, Sports, Arts and Management Engineering ◽

10.2991/icesame-16.2016.20 ◽

2016 ◽

Author(s):

Zhuoqing Zhang

Keyword(s):

Big Data ◽

Database Marketing ◽

Marketing Mode

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A Study on the Data Mining Preprocessing Tool For Efficient Database Marketing

Journal of Digital Convergence ◽

10.14400/jdc.2014.12.11.257 ◽

2014 ◽

Vol 12 (11) ◽

pp. 257-264 ◽

Cited By ~ 3

Author(s):

Jun-Seok Lee

Keyword(s):

Data Mining ◽

Database Marketing

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Database Marketing: A Channel, a Medium, or a Strategic Approach?

International Journal of Advertising ◽

10.1080/02650487.1991.11104442 ◽

1991 ◽

Vol 10 (2) ◽

pp. 117-127 ◽

Cited By ~ 8

Author(s):

Keith Fletcher ◽

Colin Wheeler ◽

Julia Wright

Keyword(s):

Database Marketing ◽

Strategic Approach

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Das Data Warehouse als Bestandteil eines Database Marketing-Systems

Das Data Warehouse-Konzept ◽

10.1007/978-3-322-99372-4_15 ◽

1998 ◽

pp. 477-492 ◽

Cited By ~ 1

Author(s):

Ronald Mentzl ◽

Cornelia Ludwig

Keyword(s):

Data Warehouse ◽

Database Marketing ◽

Marketing Systems

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Ein Blick in die Zukunft: neueste Trends im Database-Marketing

CRM im Direktmarketing ◽

10.1007/978-3-322-86955-5_9 ◽

2001 ◽

pp. 107-112

Author(s):

Heinrich Holland ◽

Christian Huldi ◽

Holger Kuhfuß ◽

Martin Nitsche

Keyword(s):

Database Marketing

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Database Marketing in Kreditinstituten

Computer Based Marketing ◽

10.1007/978-3-322-91958-8_42 ◽

1998 ◽

pp. 397-404

Author(s):

Juergen Seitz ◽

Eberhard Stickel

Keyword(s):

Database Marketing

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Database Marketing im internationalen Business-to-Business Marketing

Computer Based Marketing ◽

10.1007/978-3-322-91958-8_21 ◽

1998 ◽

pp. 187-198

Author(s):

Armin Holzinger ◽

Matthias Meyer

Keyword(s):

Database Marketing ◽

Business To Business

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