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Published By Gabler Verlag

9783322869562, 9783322869555
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Ein Blick in die Zukunft: neueste Trends im Database-Marketing

2001 ◽  
pp. 107-112
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
Keyword(s):  
Database Marketing

Prozess des Umdenkens

2001 ◽  
pp. 159-160
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche

Daten und Systeme

2001 ◽  
pp. 127-134 ◽  
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche

Strategien des Customer Relationship Management

2001 ◽  
pp. 42-57 ◽  
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Kundenbewertung als Basis des Customer Relationship Management

2001 ◽  
pp. 36-41
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Database-Marketing und Customer Relationship Management

2001 ◽  
pp. 34-35
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Database Marketing

Ziele des Customer Relationship Management

2001 ◽  
pp. 28-33
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Beziehungsmanagement

2001 ◽  
pp. 22-27
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche

Analysen und Informationen

2001 ◽  
pp. 135-143
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche

Zieldefinition und CRM-Prozess

2001 ◽  
pp. 120-126
Author(s):  
Heinrich Holland ◽  
Christian Huldi ◽  
Holger Kuhfuß ◽  
Martin Nitsche
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