Interactive Marketing
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Published By Springer Nature

1478-0844, 1463-5178
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scholarly journals Case Study: Alliance & Leicester goes direct

2005 ◽  
Vol 6 (4) ◽  
pp. 351-356
Author(s):  
Peter Sleight

scholarly journals Multi-channel experience consistency: Evidence from Lexus

2005 ◽  
Vol 6 (4) ◽  
pp. 317-325 ◽  
Author(s):  
Hester Stuart-Menteth ◽  
Simon Arbuthnot ◽  
Hugh Wilson

scholarly journals Case Study: Creating a single view of the customer for CRM strategy

2005 ◽  
Vol 6 (4) ◽  
pp. 357-365 ◽  
Author(s):  
Andrea Reid ◽  
Daragh O'Brien
Keyword(s):  
Single View

scholarly journals This time it is personal: Employee online shopping at work

2005 ◽  
Vol 6 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Susan M Adams ◽  
Bruce D Weinberg ◽  
Jaci Jarrett Masztal ◽  
Diane M Surette
Keyword(s):  
Online Shopping

scholarly journals Editorial

2005 ◽  
Vol 6 (4) ◽  
pp. 300-301
Author(s):  
Robin Fairlie ◽  
Derek Holder

scholarly journals Brand Failures

2005 ◽  
Vol 6 (4) ◽  
pp. 390-392
Author(s):  
Robin Fairlie
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