Managing Customers Profitably
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Published By John Wiley & Sons, Inc.

9781119208846, 9780470060636

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Managing a Customer Portfolio Using Customer Equity

Managing Customers Profitably ◽

10.1002/9781119208846.ch9 ◽

2015 ◽

pp. 177-196

Keyword(s):

Customer Equity

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Risk

Managing Customers Profitably ◽

10.1002/9781119208846.ch11 ◽

2015 ◽

pp. 227-251

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Customer lifetime value

Managing Customers Profitably ◽

10.1002/9781119208846.ch5 ◽

2015 ◽

pp. 83-102

Keyword(s):

Customer Lifetime Value ◽

Customer Lifetime ◽

Lifetime Value

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How to manage a customer portfolio

Managing Customers Profitably ◽

10.1002/9781119208846.part2 ◽

2015 ◽

pp. 175-176

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How to Value Your Customers

Managing Customers Profitably ◽

10.1002/9781119208846.part1 ◽

2015 ◽

pp. 1-2

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The Relational Value of a Customer

Managing Customers Profitably ◽

10.1002/9781119208846.ch8 ◽

2015 ◽

pp. 153-173

Keyword(s):

Relational Value

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Index

Managing Customers Profitably ◽

10.1002/9781119208846.index ◽

2015 ◽

pp. 363-370

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Latest Thinking on Valuing and Managing Customers

Managing Customers Profitably ◽

10.1002/9781119208846.ch1 ◽

2015 ◽

pp. 3-17

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The Customer Portfolio Using Both Supplier and Customer Perspectives

Managing Customers Profitably ◽

10.1002/9781119208846.ch10 ◽

2015 ◽

pp. 197-226

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Customer Profitability Analysis

Managing Customers Profitably ◽

10.1002/9781119208846.ch2 ◽

2015 ◽

pp. 19-38

Keyword(s):

Customer Profitability ◽

Profitability Analysis

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