The Behavioral Economics of Brand Choice
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Published By Palgrave Macmillan UK

9781349282647, 9780230596733
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scholarly journals Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity

2007 ◽  
pp. 223-255 ◽  
Author(s):  
Jorge M. Oliveira ◽  
Gordon R. Foxall ◽  
Teresa C. Schrezenmaier
Keyword(s):  
Brand Choice ◽  
Demand Elasticity

Patterns of Consumer Response to Retail Price Differentials

2007 ◽  
pp. 165-197
Author(s):  
Jorge M. Oliveira ◽  
Gordon R. Foxall ◽  
Teresa C. Schrezenmaier
Keyword(s):  
Consumer Response ◽  
Retail Price ◽  
Price Differentials

Deviations from Matching in Consumer Choice

2007 ◽  
pp. 256-289
Author(s):  
Sully Romero ◽  
Gordon R. Foxall ◽  
Teresa C. Schrezenmaier ◽  
Jorge M. Oliveira ◽  
Victoria K. James
Keyword(s):  
Consumer Choice

Dynamics of Repeat-Buying for Packaged Food Products

2007 ◽  
pp. 198-222
Author(s):  
Jorge M. Oliveira-Castro ◽  
Diogo C. S. Ferreira ◽  
Gordon R. Foxall ◽  
Teresa C. Schrezenmaier
Keyword(s):  
Food Products ◽  
Packaged Food

Brand Choice in Behavioral Perspective

2007 ◽  
pp. 1-24
Author(s):  
Gordon R. Foxall ◽  
Jorge M. Oliveira-Castro ◽  
Victoria K. James ◽  
Teresa C. Schrezenmaier
Keyword(s):  
Brand Choice ◽  
Behavioral Perspective
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