A Reader in Marketing Communications
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12
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Published By Routledge

9781003060420
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Sales Promotion

2020 ◽  
pp. 78-115
Author(s):  
Patrick de Pelsmacker
Keyword(s):  
Sales Promotion

Sponsorship

2020 ◽  
pp. 157-177
Author(s):  
Lynne Eagle

Conclusion

2020 ◽  
pp. 272-273
Author(s):  
Philip J. Kitchen
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