Companies on a Mission
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18

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Published By Stanford University Press

9780804774284

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Foreword

Companies on a Mission ◽

10.1515/9780804774284-001 ◽

2020 ◽

pp. ix-xii

Author(s):

L. Hunter Lovins

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A Note on the Literature and Research Approach

Companies on a Mission ◽

10.1515/9780804774284-014 ◽

2020 ◽

pp. 199-204

Keyword(s):

Research Approach

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1 Capitalizing on an Underground Consumer Movement

Companies on a Mission ◽

10.1515/9780804774284-003 ◽

2020 ◽

pp. 1-15

Keyword(s):

Consumer Movement

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5 Crafting the Mission-Driven Organization: The Human Dimension

Companies on a Mission ◽

10.1515/9780804774284-007 ◽

2020 ◽

pp. 77-100

Keyword(s):

Human Dimension

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6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals

Companies on a Mission ◽

10.1515/9780804774284-008 ◽

2020 ◽

pp. 101-114

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3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference

Companies on a Mission ◽

10.1515/9780804774284-005 ◽

2020 ◽

pp. 32-53

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4 Creating and Communicating the Brand: From Customers’ Values to Customer Value

Companies on a Mission ◽

10.1515/9780804774284-006 ◽

2020 ◽

pp. 54-76

Keyword(s):

Customer Value

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Notes

Companies on a Mission ◽

10.1515/9780804774284-015 ◽

2020 ◽

pp. 205-242

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Frontmatter

Companies on a Mission ◽

10.1515/9780804774284-fm ◽

2020 ◽

pp. i-vi

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Index

Companies on a Mission ◽

10.1515/9780804774284-016 ◽

2020 ◽

pp. 243-256

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