Ernest Dichter and Motivation Research
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16

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2

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Published By Palgrave Macmillan UK

9781349359554, 9780230293946

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Ernest Dichter, Motivation Research and the ‘Century of the Consumer’

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_1 ◽

2010 ◽

pp. 3-38 ◽

Cited By ~ 3

Author(s):

Stefan Schwarzkopf ◽

Rainer Gries

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Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_9 ◽

2010 ◽

pp. 155-170 ◽

Cited By ~ 1

Author(s):

Karina Krummeich ◽

Stefanie Lahm

Keyword(s):

Women's Movement ◽

Female Image

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Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_7 ◽

2010 ◽

pp. 126-139

Author(s):

Regina Lee Blaszczyk

Keyword(s):

Dupont Company

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Ernest Dichter: The Motivational Researcher

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_3 ◽

2010 ◽

pp. 58-74 ◽

Cited By ~ 1

Author(s):

Ronald Fullerton

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Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_13 ◽

2010 ◽

pp. 220-235 ◽

Cited By ~ 2

Author(s):

Stefan Schwarzkopf

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The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_12 ◽

2010 ◽

pp. 205-219 ◽

Cited By ~ 1

Author(s):

Véronique Pouillard

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From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_2 ◽

2010 ◽

pp. 41-57 ◽

Cited By ~ 1

Author(s):

Daniel Horowitz

Keyword(s):

United States ◽

Consumer Culture ◽

The United States ◽

American Consumer

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‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_15 ◽

2010 ◽

pp. 256-265

Author(s):

Dirk Schindelbeck

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Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_10 ◽

2010 ◽

pp. 173-187 ◽

Cited By ~ 1

Author(s):

Kai-Uwe Hellmann

Keyword(s):

European Consumer ◽

Post War

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Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research

Ernest Dichter and Motivation Research ◽

10.1057/9780230293946_5 ◽

2010 ◽

pp. 91-106 ◽

Cited By ~ 2

Author(s):

Mark Tadajewski

Keyword(s):

Consumer Research ◽

Consumer Behaviour

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