Handbook of Marketing Analytics
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49

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Published By Edward Elgar Publishing

9781784716752

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Dynamic optimization for marketing budget allocation at Bayer

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00036 ◽

2018 ◽

pp. 458-470

Author(s):

Marc Fischer ◽

Sönke Albers

Keyword(s):

Dynamic Optimization ◽

Budget Allocation ◽

Marketing Budget

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Industry applications of conjoint analysis

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00030 ◽

2018 ◽

pp. 375-389

Author(s):

Vithala R. Rao

Keyword(s):

Conjoint Analysis ◽

Industry Applications

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MACHINE LEARNING AND BIG DATA

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00022 ◽

2018 ◽

pp. 253-254

Keyword(s):

Machine Learning ◽

Big Data

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LATENT STRUCTURE ANALYSIS

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00020 ◽

2018 ◽

pp. 225-226

Keyword(s):

Structure Analysis ◽

Latent Structure ◽

Latent Structure Analysis

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Modeling choice processes in marketing

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00017 ◽

2018 ◽

pp. 155-180

Author(s):

John Roberts ◽

Denzil G. Fiebig

Keyword(s):

Choice Processes

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Consumer surveys in trademark infringement litigation: FIJI vs. VITI case study

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00051 ◽

2018 ◽

pp. 640-651

Author(s):

T. Christopher Borek ◽

Anjali Oza

Keyword(s):

Trademark Infringement ◽

Consumer Surveys

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Experiments in litigation

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00046 ◽

2018 ◽

pp. 561-571

Author(s):

Joel H. Steckel

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Measuring the long-term effects of public policy: the case of narcotics use and property crime

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00042 ◽

2018 ◽

pp. 519-538

Author(s):

Keiko I. Powers

Keyword(s):

Public Policy ◽

Property Crime ◽

Long Term Effects

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Consumer (mis)behavior and public policy intervention

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00038 ◽

2018 ◽

pp. 473-485

Author(s):

Klaus Wertenbroch

Keyword(s):

Public Policy ◽

Policy Intervention

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CASE STUDIES AND APPLICATIONS IN PUBLIC POLICY

Handbook of Marketing Analytics ◽

10.4337/9781784716752.00037 ◽

2018 ◽

pp. 471-472

Keyword(s):

Public Policy ◽

Case Studies

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