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Published By Universitas Muhammadiyah Magelang

2777-0796

2021 ◽  
Vol 1 (1) ◽  
pp. 30-38
Author(s):  
Vilya Dwi Agustini

Uses and Gratifications theory is commonly used to research the mass media. The rapid development of socialmedia is directly proportional to the advancement of communication technology, where the ease of accessingsocial media becomes easier. The pandemic that we are currently experiencing has resulted in various changesboth in social, economic and in terms of worship. Muhammadiyah as a religious organization is not only a charity business, but has its main objective as religious education according to tajrih, based on the Al-Qur'an and Hadith. The research approach uses quantitative survei methods in data collection techniques. The results of this study indicate that respondents recognize and acknowledge the credibility of MU Channel in providing religious literacy in the pandemic era. However, this does not make respondents follow all the content, only certain content that they access.


2021 ◽  
Vol 1 (1) ◽  
pp. 12-20
Author(s):  
Hikmawati Fajri Devi Safitri ◽  
Tjut Afrieda Syahara
Keyword(s):  

Pemberdayaan dimaknai sebagai suatu proses pemberian daya dari pihak yang mempunyai daya kepada pihak yang tidak atau kurang berdaya. Pemberdayaan masyarakat tentunya menjadi upaya pemerintah yang harus diperhatikan. Penelitian ini dilakukan dengan tujuan untuk menggambarkan model komunikasi yang terjadi di Jambewangi Indah I, Magelang. Metode yang digunakan adalah deskriptif kualitatif dengan sumber data menggunakan data primer dan sekuder. Teknik pengumpulan data primer diperoleh dengan wawancara dan data sekunder melalui sumber buku, artikel , dan jurnal. Hasil dari pembahasan adalah model komunikasi yang terjadi adalah top-down sehingga masyarakat desa hanya menerima jadi kebijakan kelurahan, di mana pendapat atau kebutuhan warga Dusun Jambewangi Indah I kurang didengarkan atau diapresiasi.


2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).


2021 ◽  
Vol 1 (1) ◽  
pp. 1-11
Author(s):  
Ade Putranto Prasetyo Wijiharto Tunggali ◽  
Erwin Rasyid ◽  
Santi Parianti

The rapid growth of social media users led to the emergence of buzzer accounts. Instagram has had a new impact, namely the presence of Instagram account activists. specifically about culinary. The existence of mixed culinary information and influenced by business practices in advertising content on the Instagram account @Jogjafoodhunter seems to make a new commodity worthy of sale. This has led to new consequences with a shift in the essence of culinary information to shift its role as a business container for account owners. The research aims to determine the commodification of content and audiences on the @Jogjafoodhunter account as a popular culinary information medium. The method used is qualitative with a content analysis approach. At the end of the research, it was found that the upload in the @Jogjafoodhunter account was modified in such a way that it was part of the content to attract followers to buy the product and at the same time become a consumptive person. This resulted in a content commodification process that occurred. Audience commodification on this account, namely, as an addition to the account's rating to advertiser.


2021 ◽  
Vol 1 (1) ◽  
pp. 39-51
Author(s):  
Lenny Luthfiyah

The COVID-19 pandemic demands a policy from the Regional Government to prevent the spread of the virus inits region. The policies imposed by the Surabaya Government affect individual activity patterns and the existingtransportation system. This study is a literature review regarding the response of Suroboyo Bus as one of thepublic transportation in the City of Surabaya to stimuli in the form of the COVID-19 pandemic. Suroboyo Busexperienced a decrease in users of almost 70% in April 2020 compared to January 2020. The cleanliness ofSuroboyo Bus is maintained by spraying disinfectants at the terminals, bus units and bus stops. Officers enforcechecking the temperature of passengers, giving handsanitizers, and mandatory use of masks. During thepandemic, Suroboyo Bus launched a membership feature with the application of a QR code scan thataccommodates e-ticketing and offers travel points prizes that can be exchanged for coupons at souvenir center ofSmall and Medium Enterprises (UMKM) Surabaya The implementation of responses in the field is still not inaccordance with the information conveyed on Instagram Suroboyo Bus. Innovation by utilizing the GoBisapplication technology that accompanies Suroboyo Bus needs to be adjusted to the main needs of the communityduring the COVID-19 pandemic. Evaluation research on the effectiveness of the overall response that has beenoperationalized needs to be carried out, so that Suroboyo Bus can continue to adjust itself to develop theresilience of the public transportation system.


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