Marketing Communications in Tourism and Hospitality
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Published By Elsevier

9780750682770

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The Marketing Communications Environment

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00003-3 ◽

2009 ◽

pp. 47-78

Author(s):

Scott McCabe

Keyword(s):

Marketing Communications

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List of Tables

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00020-3 ◽

2009 ◽

pp. xvi-xvi

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Part 2

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00016-1 ◽

2009 ◽

pp. 111-111

Author(s):

Scott McCabe

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Copyright

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00014-8 ◽

2009 ◽

pp. iii-iii

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Other Communications Strategies

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00009-4 ◽

2009 ◽

pp. 237-257

Author(s):

Scott McCabe

Keyword(s):

Communications Strategies

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Segmentation, Targeting and Positioning

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00006-9 ◽

2009 ◽

pp. 143-175 ◽

Cited By ~ 1

Author(s):

Scott McCabe

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List of Figures

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00018-5 ◽

2009 ◽

pp. xiv-xv

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Acknowledgements

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00013-6 ◽

2009 ◽

pp. xix-xx

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Advertising Strategies for Tourism and Hospitality

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00008-2 ◽

2009 ◽

pp. 207-236

Author(s):

Scott McCabe

Keyword(s):

Advertising Strategies ◽

Tourism And Hospitality

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Part 3

Marketing Communications in Tourism and Hospitality ◽

10.1016/b978-0-7506-8277-0.00017-3 ◽

2009 ◽

pp. 205-205

Author(s):

Scott McCabe

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