Market Management
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Les pratiques du marketing dans la petite entreprise au Sénégal

2009 ◽  
Vol 9 (1) ◽  
pp. 113
Author(s):  
Ibrahima Samba Dankoco ◽  
Ali Issa Harouna

Éditorial

2009 ◽  
Vol 9 (1) ◽  
pp. 2
Author(s):  
Bassirou Tidjani ◽  
Yves Chirouze

Éditorial

2008 ◽  
Vol 8 (1) ◽  
pp. 2
Author(s):  
Yves Chirouze ◽  
Krista Duniach

Pourquoi est-il difficile de "sortir? des codes graphiques du vin français ?

2008 ◽  
Vol 8 (1) ◽  
pp. 6 ◽  
Author(s):  
Franck Celhay ◽  
Jean-François Trinquecoste

Examining market segments and influencers of choice for wine using the Best-Worst choice method

2008 ◽  
Vol 8 (1) ◽  
pp. 94 ◽  
Author(s):  
Steve Goodman ◽  
Larry Lockshin ◽  
Eli Cohen
Keyword(s):  
Market Segments ◽  
Choice Method
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