Customer Experience Management for Water Utilities: Marketing Urban Water Supply
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11

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Published By International Water Association

9781780408675

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IWA Journal Abstract List

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_183 ◽

2017 ◽

pp. 183-196

Keyword(s):

Journal Abstract

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Customer relationships

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_101 ◽

2017 ◽

pp. 101-123

Keyword(s):

Customer Relationships

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The value proposition of tap water

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_053 ◽

2017 ◽

pp. 53-75

Keyword(s):

Tap Water ◽

Value Proposition

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Introduction to water utility marketing

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_001 ◽

2017 ◽

pp. 1-25

Keyword(s):

Water Utility

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Foreword

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_xix ◽

2017 ◽

pp. xix-xx

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References

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_159 ◽

2017 ◽

pp. 159-178

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Measuring the customer experience

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_123 ◽

2017 ◽

pp. 123-145

Keyword(s):

Customer Experience

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A marketing mix for water utilities

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_027 ◽

2017 ◽

pp. 27-51

Keyword(s):

Marketing Mix ◽

Water Utilities

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Preface

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_xv ◽

2017 ◽

pp. xv-xvii

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Implementing water utility marketing

Customer Experience Management for Water Utilities: Marketing Urban Water Supply ◽

10.2166/9781780408675_147 ◽

2017 ◽

pp. 147-157

Keyword(s):

Water Utility

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