International Advertising: Realities and Myths
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27

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3

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Published By SAGE Publications, Inc.

9780761912446, 9781452231334

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Short-Term Advertising Strength: New Empirical Evidence from Norway

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n20 ◽

2012 ◽

pp. 299-310

Author(s):

Thorolf Helgesen ◽

Morten Micalsen

Keyword(s):

Empirical Evidence ◽

Short Term

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The Emergence of Advertising in Russia

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n12 ◽

2012 ◽

pp. 181-196 ◽

Cited By ~ 1

Author(s):

Ludmilla Gricenko Wells

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Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n27 ◽

2012 ◽

pp. 385-390

Author(s):

Chris Baker

Keyword(s):

Advertising Effectiveness ◽

Advertising Evaluation

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International Advertising Developments

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n2 ◽

2012 ◽

pp. 13-28 ◽

Cited By ~ 1

Author(s):

Ashish Banerjee

Keyword(s):

International Advertising

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Is India an Asian Tiger?

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n17 ◽

2012 ◽

pp. 249-254

Author(s):

John Philip Jones

Keyword(s):

Asian Tiger

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The Emperor's New Clothes: A View from Australia on the Creative Process

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n14 ◽

2012 ◽

pp. 207-218

Author(s):

Jill Powell

Keyword(s):

Creative Process

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Australia: A Western or Eastern Advertising Market?

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n13 ◽

2012 ◽

pp. 197-206 ◽

Cited By ~ 2

Author(s):

Paul Gaskin

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Print Advertising— and how an American Creative Man Learned to Operate in an International Environment

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n11 ◽

2012 ◽

pp. 169-180

Author(s):

Jonathan Brand

Keyword(s):

Print Advertising ◽

International Environment

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Rational Arguments and Emotional Envelopes: American and British Advertising Compared

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n9 ◽

2012 ◽

pp. 141-152

Author(s):

John Philip Jones

Keyword(s):

Rational Arguments

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Media May Be Global, but Is Youth?

International Advertising: Realities and Myths ◽

10.4135/9781452231334.n8 ◽

2012 ◽

pp. 117-138 ◽

Cited By ~ 4

Author(s):

Rosemary Ford ◽

Adam Phillips

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