Direct Marketing in Practice
Latest Publications

TOTAL DOCUMENTS

18

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1

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Published By Elsevier

9780750624282

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The importance of testing

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50013-2 ◽

2002 ◽

pp. 224-253

Author(s):

B THOMAS

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The marketing database

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50008-9 ◽

2002 ◽

pp. 89-119

Author(s):

B THOMAS

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Taking the long-term view

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50005-3 ◽

2002 ◽

pp. 34-55

Author(s):

B THOMAS

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Developing a direct marketing campaign

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50004-1 ◽

2002 ◽

pp. 23-33

Author(s):

B THOMAS

Keyword(s):

Direct Marketing ◽

Marketing Campaign

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Glossary

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50017-x ◽

2002 ◽

pp. 325-338

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Copyright

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50001-6 ◽

2002 ◽

pp. iv-iv

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Choosing and briefing suppliers

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50015-6 ◽

2002 ◽

pp. 288-306 ◽

Cited By ~ 2

Author(s):

B THOMAS

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How to reach customers and prospects effectively

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50009-0 ◽

2002 ◽

pp. 120-152

Author(s):

B THOMAS

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Collecting customer information

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50006-5 ◽

2002 ◽

pp. 56-70

Author(s):

B THOMAS

Keyword(s):

Customer Information

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Index

Direct Marketing in Practice ◽

10.1016/b978-0-7506-2428-2.50018-1 ◽

2002 ◽

pp. 339-348

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