Data Analytics in Marketing, Entrepreneurship, and Innovation
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Published By Auerbach Publications

9780429196614

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Big Data Analytics

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-7 ◽

2020 ◽

pp. 123-132

Author(s):

Sujni Paul

Keyword(s):

Big Data ◽

Data Analytics ◽

Big Data Analytics

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Marketing Analytics

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-6 ◽

2020 ◽

pp. 107-121

Author(s):

Tabani Ndlovu ◽

Sihle Ndlovu

Keyword(s):

Marketing Analytics

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Predictive Learning Analytics in Higher Education

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-9 ◽

2020 ◽

pp. 151-173

Author(s):

Lawal O. Yesufu

Keyword(s):

Higher Education ◽

Learning Analytics ◽

Predictive Learning

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New Product Development and Entrepreneurship Analytics

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-8 ◽

2020 ◽

pp. 133-149

Author(s):

Kennedy Prince Modugu

Keyword(s):

Product Development ◽

New Product Development ◽

New Product

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Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-4 ◽

2020 ◽

pp. 53-82

Author(s):

Pedro Longart

Keyword(s):

Decision Support ◽

Discrete Choice ◽

Discrete Choice Analysis ◽

Choice Analysis

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Innovation Analytics

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-2 ◽

2020 ◽

pp. 15-30

Author(s):

Eman Zabalawi ◽

Alia Al Jammal

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Data Analytics in Marketing and Customer Analytics

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-5 ◽

2020 ◽

pp. 83-106

Author(s):

Rajasekhara Mouly Potluri ◽

Gerry N. Muuka

Keyword(s):

Data Analytics ◽

Customer Analytics

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Business Predictive Analytics: Tools and Technologies

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-3 ◽

2020 ◽

pp. 31-51

Author(s):

Dustin White

Keyword(s):

Predictive Analytics

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Business Analytics: Through SIoT and SIoV

Data Analytics in Marketing, Entrepreneurship, and Innovation ◽

10.1201/9780429196614-1 ◽

2020 ◽

pp. 1-14

Author(s):

Mounir Kehal

Keyword(s):

Business Analytics

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Data Analytics in Marketing, Entrepreneurship, and InnovationLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Auerbach Publications

Big Data Analytics

Marketing Analytics

Predictive Learning Analytics in Higher Education

New Product Development and Entrepreneurship Analytics

Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support

Innovation Analytics

Data Analytics in Marketing and Customer Analytics

Business Predictive Analytics: Tools and Technologies

Business Analytics: Through SIoT and SIoV

Data Analytics in Marketing, Entrepreneurship, and Innovation
Latest Publications