Asian Journal of Marketing
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54
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8
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Published By Science Alert

1819-1924
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Private Brands Waiting to Be Purchased-the Store Image Story

2019 ◽  
Vol 14 (1) ◽  
pp. 1-9
Author(s):  
Ms. Kanika Gupta ◽  
Jaspreet Kaur ◽  
Mr. Varun Duggal
Keyword(s):  
Store Image ◽  
Private Brands

scholarly journals Interplay of Mediating Factors in the Relationship between Greenwashed Labels and Consumers' Trust

2017 ◽  
Vol 11 (2) ◽  
pp. 44-53
Author(s):  
Charbel M. El Khou ◽  
Elie E. Sayegh ◽  
Adel F. Al Alam
Keyword(s):  
Mediating Factors ◽  
The Relationship

scholarly journals Word of Mouth or Price Matters in Quality Considerations

2016 ◽  
Vol 11 (1) ◽  
pp. 34-43
Author(s):  
Wai Ki Liang ◽  
David Corkindale
Keyword(s):  
Word Of Mouth
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