The SAGE Handbook of Marketing Theory
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Published By SAGE Publications Ltd

9781847875051, 9781446222454
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Emergence of Consumer Research

2012 ◽  
pp. 59-73 ◽  
Author(s):  
Harold H. Kassarjian ◽  
Ronald C. Goodstein
Keyword(s):  
Consumer Research

Technology, Consumers, and Marketing Theory

2012 ◽  
pp. 494-512 ◽  
Author(s):  
Nikhilesh Dholakia ◽  
Detlev Zwick ◽  
Janice Denegri-Knott
Keyword(s):  
Marketing Theory

Practice Perspective of the Marketing Organisation

2012 ◽  
pp. 365-378
Author(s):  
Roderick J. Brodie ◽  
Victoria J. Little ◽  
Richard W. Brookes
Keyword(s):  
Marketing Organisation ◽  
Practice Perspective

Interaction in Networks

2012 ◽  
pp. 355-364
Author(s):  
Lars-Erik Gadde ◽  
Håkan Håkansson

Orientation and Marketing Metrics

2012 ◽  
pp. 379-396
Author(s):  
Jonathan Knowles ◽  
Tim Ambler
Keyword(s):  
Marketing Metrics
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