Strategic Sport Marketing
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Published By Routledge

9781003117483
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding the sport consumer

2020 ◽  
pp. 44-67
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

The strategic sport-marketing planning process

2020 ◽  
pp. 21-43
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg
Keyword(s):  
Planning Process ◽  
Sport Marketing ◽  
Marketing Planning

How to attract and implement sponsorship

2020 ◽  
pp. 262-284
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

The sport promotion mix

2020 ◽  
pp. 175-196
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

Pricing strategies

2020 ◽  
pp. 117-136
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg
Keyword(s):  
Pricing Strategies

The sport product

2020 ◽  
pp. 93-116
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

Coordinating and controlling marketing strategy

2020 ◽  
pp. 345-355
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg
Keyword(s):  
Marketing Strategy

Promotional licensing

2020 ◽  
pp. 319-342
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

Measuring the effectiveness of sponsorship

2020 ◽  
pp. 285-300
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg

Sport and new media

2020 ◽  
pp. 242-261
Author(s):  
David Shilbury ◽  
Hans Westerbeek ◽  
Shayne Quick ◽  
Daniel Funk ◽  
Adam Karg
Keyword(s):  
New Media
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