Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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127

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Published By Springer International Publishing

9783319130774, 9783319130781

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Toward an Understanding of Consumers’ Price Sensitivities for Professional Services

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_54 ◽

2014 ◽

pp. 169-173 ◽

Cited By ~ 1

Author(s):

K. Douglas Hoffman ◽

L. W. Turley

Keyword(s):

Professional Services

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Marketing Managers' Interpretation of and Response to Strategic Marketing Information: The Influence of Cognitive Style and Perceived Organizational Culture

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_58 ◽

2014 ◽

pp. 186-187

Author(s):

J. Chris White

Keyword(s):

Organizational Culture ◽

Cognitive Style ◽

Strategic Marketing ◽

Marketing Managers ◽

Marketing Information

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Teaching Models for Guiding the Planning of Growth and Positioning in Small Business Markets

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_94 ◽

2014 ◽

pp. 283-283

Author(s):

Ian Chaston

Keyword(s):

Small Business ◽

Business Markets ◽

Teaching Models

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Beyond the Text: A Voiding Interpretation in International Marketing Cases

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_89 ◽

2014 ◽

pp. 264-264

Author(s):

Gopalkrishnan R. Iyer

Keyword(s):

International Marketing

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The Structural Environment of Diffusion

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_82 ◽

2014 ◽

pp. 244-248

Author(s):

Robert Owen ◽

Alfred Ntoko ◽

June Dong ◽

Ding Zhang

Keyword(s):

Structural Environment

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Marketing Alliances between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions towards the Cause

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_80 ◽

2014 ◽

pp. 242-242

Author(s):

Linda I. Nowak ◽

Judith H. Washburn

Keyword(s):

Marketing Alliances

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Discussion Leader Comments: The impact of Changing Retail Landscape on Future Strategy Development- Discussion Points for Building a Shopper’s Paradise

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_77 ◽

2014 ◽

pp. 230-231

Author(s):

Melodie R. Phillips

Keyword(s):

Strategy Development ◽

Discussion Leader ◽

Future Strategy ◽

The Impact

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Changes in Customers’ Desired Value: Initiating Variables

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_55 ◽

2014 ◽

pp. 174-174

Author(s):

Daniel J. Flint ◽

Robert B. Woodruff

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The Influence of Nostalgia on Consumer Preference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_43 ◽

2014 ◽

pp. 134-138

Author(s):

Gabriel G Rousseau ◽

Danie J Venter

Keyword(s):

Consumer Preference

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A Reconceptualization of the Functional Approach to Attitudes: Attitudes as Transitional Objects

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13078-1_41 ◽

2014 ◽

pp. 124-132

Author(s):

Christophe Haon

Keyword(s):

Functional Approach ◽

Transitional Objects

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Toward an Understanding of Consumers’ Price Sensitivities for Professional Services

Marketing Managers' Interpretation of and Response to Strategic Marketing Information: The Influence of Cognitive Style and Perceived Organizational Culture

Teaching Models for Guiding the Planning of Growth and Positioning in Small Business Markets

Beyond the Text: A Voiding Interpretation in International Marketing Cases

The Structural Environment of Diffusion

Marketing Alliances between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions towards the Cause

Discussion Leader Comments: The impact of Changing Retail Landscape on Future Strategy Development- Discussion Points for Building a Shopper’s Paradise

Changes in Customers’ Desired Value: Initiating Variables

The Influence of Nostalgia on Consumer Preference

A Reconceptualization of the Functional Approach to Attitudes: Attitudes as Transitional Objects

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Latest Publications