Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing
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Published By Springer International Publishing

9783319173160, 9783319173177

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An Empirical Investigation of the Utility of Selected Environmental Variables in Explaining Consumer Loyalty to Selected Recreation Services

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_9 ◽

2015 ◽

pp. 101-110

Author(s):

Sheila J. Backman

Keyword(s):

Environmental Variables ◽

Empirical Investigation ◽

Consumer Loyalty ◽

Recreation Services

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Situational Variables in Industrial Services Marketing: An Exploratory Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_32 ◽

2015 ◽

pp. 348-355

Author(s):

Lise Heroux

Keyword(s):

Exploratory Study ◽

Services Marketing ◽

Industrial Services ◽

Situational Variables

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The Influence of Demographic Characteristics on Consumer Attitudes toward Advertising by Hospitals, Physicians, and Dentists

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_26 ◽

2015 ◽

pp. 297-305

Author(s):

Horace E. Johns ◽

H. Ronald Moser

Keyword(s):

Consumer Attitudes ◽

Demographic Characteristics ◽

Attitudes Toward Advertising

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Changes in Distribution Channels Under Airline Deregulation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_15 ◽

2015 ◽

pp. 172-180

Author(s):

Terrence J. Kearney ◽

William Hickey

Keyword(s):

Distribution Channels ◽

Airline Deregulation

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Changes and Development in UK Tourism Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_14 ◽

2015 ◽

pp. 157-171

Author(s):

D C Gilbert

Keyword(s):

Tourism Marketing

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Is There an International Life Cycle for Foreign Bank Advertising?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_12 ◽

2015 ◽

pp. 136-145

Author(s):

William Renforth

Keyword(s):

Life Cycle ◽

Foreign Bank

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The Impact of Deregulation on the Retail Banking Industry: Can the Small Bank Compete?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_16 ◽

2015 ◽

pp. 181-187

Author(s):

Tony L. Henthorne

Keyword(s):

Banking Industry ◽

Retail Banking ◽

Small Bank ◽

The Impact

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The Effects of Size and Strategy on Performance in the Air Express Service Industry

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_33 ◽

2015 ◽

pp. 356-364

Author(s):

V. Sriram ◽

Howard Shapiro

Keyword(s):

Service Industry

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Survival Strategies for State-Owned Airlines: The Case of Arabian Gulf Carriers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_11 ◽

2015 ◽

pp. 126-135

Author(s):

M. Sami Kassem ◽

Bhal J. Bhatt

Keyword(s):

Arabian Gulf ◽

Survival Strategies

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How Fast Can a Service Firm Grow?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing ◽

10.1007/978-3-319-17317-7_1 ◽

2015 ◽

pp. 1-10

Author(s):

Edward J. Mayo ◽

Lance P. Jarvis ◽

Paul A. Lane

Keyword(s):

Service Firm

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

An Empirical Investigation of the Utility of Selected Environmental Variables in Explaining Consumer Loyalty to Selected Recreation Services

Situational Variables in Industrial Services Marketing: An Exploratory Study

The Influence of Demographic Characteristics on Consumer Attitudes toward Advertising by Hospitals, Physicians, and Dentists

Changes in Distribution Channels Under Airline Deregulation

Changes and Development in UK Tourism Marketing

Is There an International Life Cycle for Foreign Bank Advertising?

The Impact of Deregulation on the Retail Banking Industry: Can the Small Bank Compete?

The Effects of Size and Strategy on Performance in the Air Express Service Industry

Survival Strategies for State-Owned Airlines: The Case of Arabian Gulf Carriers

How Fast Can a Service Firm Grow?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1988 International Conference of Services Marketing
Latest Publications