Handbuch Produktmanagement
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46
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4
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Published By Gabler Verlag

9783663057536, 9783663057529
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Design und Verpackung

2002 ◽  
pp. 123-143 ◽  
Author(s):  
Udo Koppelmann

Leistungskern

2002 ◽  
pp. 101-121 ◽  
Author(s):  
Cornelia Zanger

Das integrative Marketing am Beispiel des Audi TT

2002 ◽  
pp. 959-969
Author(s):  
Guido A. Bauer ◽  
Hans Berger

Category Management

2002 ◽  
pp. 903-927 ◽  
Author(s):  
Lothar Müller-Hagedorn ◽  
Stephan Zielke
Keyword(s):  
Category Management

Quality Function Deployment

2002 ◽  
pp. 683-699
Author(s):  
Ralf Schmidt ◽  
Hartwig Steffenhagen
Keyword(s):  
Quality Function Deployment ◽  
Quality Function

Produktbündelung

2002 ◽  
pp. 615-646 ◽  
Author(s):  
Frank Huber ◽  
Anke Kopsch

Produktvariation, -differenzierung und -diversifikation

2002 ◽  
pp. 593-613 ◽  
Author(s):  
Joachim Büschken ◽  
Christian von Thaden
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