Handbook of Pricing Research in Marketing
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28

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Published By Edward Elgar Publishing

9781848447448

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Strategic Pricing Response and Optimization in Operations Management

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00036 ◽

2013 ◽

pp. 557-580 ◽

Cited By ~ 2

Author(s):

Teck H. Ho ◽

Xuanming Su

Keyword(s):

Operations Management ◽

Strategic Pricing

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Advance Selling Theory

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00031 ◽

2013 ◽

pp. 451-476 ◽

Cited By ~ 5

Author(s):

Jinhong Xie ◽

Steven M. Shugan

Keyword(s):

Advance Selling

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Online and Name-Your-Own-Price Auctions: A Literature Review

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00029 ◽

2013 ◽

pp. 419-434 ◽

Cited By ~ 2

Author(s):

Young-Hoon Park ◽

Xin Wang

Keyword(s):

Literature Review ◽

Name Your Own Price

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Strategic Pricing of New Products and Services

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00018 ◽

2013 ◽

pp. 169-215 ◽

Cited By ~ 11

Author(s):

Rabikar Chatterjee

Keyword(s):

New Products ◽

Strategic Pricing

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Heuristics in Numerical Cognition: Implications for Pricing

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00015 ◽

2013 ◽

pp. 132-149 ◽

Cited By ~ 26

Author(s):

Manoj Thomas ◽

Vicki Morwitz

Keyword(s):

Numerical Cognition

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Pricing for Nonprofit Organizations

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00034 ◽

2013 ◽

pp. 512-534 ◽

Cited By ~ 3

Author(s):

Yong Liu ◽

Charles B. Weinberg

Keyword(s):

Nonprofit Organizations

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Pharmaceutical Pricing

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00033 ◽

2013 ◽

pp. 488-511 ◽

Cited By ~ 1

Author(s):

Samuel H. Kina ◽

Marta Wosinska

Keyword(s):

Pharmaceutical Pricing

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Foreword

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00005 ◽

2013 ◽

pp. xix-xx

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Behavioral Pricing

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00012 ◽

2013 ◽

pp. 76-90 ◽

Cited By ~ 5

Author(s):

Aradhna Krishna

Keyword(s):

Behavioral Pricing

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Pricing Under Network Effects

Handbook of Pricing Research in Marketing ◽

10.4337/9781848447448.00030 ◽

2013 ◽

pp. 435-450 ◽

Cited By ~ 4

Author(s):

Hongju Liu ◽

Pradeep K. Chintagunta

Keyword(s):

Network Effects

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