Strategy and Management of Industrial Brands
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TOTAL DOCUMENTS

15

(FIVE YEARS 0)

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1

(FIVE YEARS 0)

Published By Springer US

9781402077531, 9781461517375

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of the Brand in the Industrial Purchase

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_2 ◽

2001 ◽

pp. 15-50

Author(s):

Philippe Malaval

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Business to Business Service Brands

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_14 ◽

2001 ◽

pp. 345-363 ◽

Cited By ~ 3

Author(s):

Philippe Malaval

Keyword(s):

Business Service ◽

Service Brands ◽

Business To Business

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Creating and Protecting Business to Business Brands

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_8 ◽

2001 ◽

pp. 179-206

Author(s):

Philippe Malaval

Keyword(s):

Business To Business

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The Brand and its Mechanisms

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_4 ◽

2001 ◽

pp. 85-100

Author(s):

Philippe Malaval

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Equipment Goods Brands

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_13 ◽

2001 ◽

pp. 301-343

Author(s):

Philippe Malaval

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Development of the Concept of Brands

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_1 ◽

2001 ◽

pp. 1-14

Author(s):

Philippe Malaval

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“Entering Goods” Brands: The Development of Co-Branding

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_11 ◽

2001 ◽

pp. 261-276

Author(s):

Philippe Malaval

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Industrial Distributor Brands

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_15 ◽

2001 ◽

pp. 365-374

Author(s):

Philippe Malaval

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Brands of Intermediary Equipment Goods

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_12 ◽

2001 ◽

pp. 277-299

Author(s):

Philippe Malaval

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Managing the International Brand

Strategy and Management of Industrial Brands ◽

10.1007/978-1-4615-1737-5_10 ◽

2001 ◽

pp. 223-259

Author(s):

Philippe Malaval

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