Advances in Advertising Research IX
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25

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2

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Published By Springer Fachmedien Wiesbaden

9783658226800, 9783658226817

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertising Effects of In-Game-Advertising vs. In-App-Advertising

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_6 ◽

2018 ◽

pp. 73-86 ◽

Cited By ~ 1

Author(s):

Sonja Bidmon ◽

Johanna Röttl

Keyword(s):

Advertising Effects

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The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_25 ◽

2018 ◽

pp. 343-353

Author(s):

Barbara Czarnecka ◽

Bruno Schivinski

Keyword(s):

Consumer Culture ◽

Impulsive Buying

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The Embodied Retail Consumer: Physical Effort in Shopping-Related Tasks and its Impact on Reactions to Messages

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_22 ◽

2018 ◽

pp. 303-316

Author(s):

Sofie Sagfossen ◽

Magnus Söderlund ◽

Carl-Philip Ahlbom

Keyword(s):

Physical Effort

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Me, Myself or the Blogger? How to Use Instagram as a Content Platform to Promote Products from the Company’s Perspective

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_4 ◽

2018 ◽

pp. 43-56

Author(s):

Tanja Steinhart ◽

Heribert Gierl

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The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_7 ◽

2018 ◽

pp. 87-100

Author(s):

Laura Herrewijn ◽

Karolien Poels

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Advertising Effects of Religious Stereotypes: The Moderating Influence of Context News Valence

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_12 ◽

2018 ◽

pp. 163-175

Author(s):

Anna Rößner ◽

Martin Eisend

Keyword(s):

Advertising Effects ◽

Religious Stereotypes

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When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_21 ◽

2018 ◽

pp. 287-300 ◽

Cited By ~ 2

Author(s):

Stephan Winter ◽

Lena Schulte-Bockholt

Keyword(s):

Online Reviews ◽

Construal Level Theory ◽

Construal Level

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Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_8 ◽

2018 ◽

pp. 101-113

Author(s):

Kathryn G. Charlton

Keyword(s):

Video Game

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“For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_18 ◽

2018 ◽

pp. 243-256

Author(s):

Isabell Koinig ◽

Sandra Diehl ◽

Barbara Mueller

Keyword(s):

Side Effects ◽

Cross Cultural ◽

Pharmaceutical Advertising ◽

Consumer Responses ◽

Advertising Regulation ◽

The Us

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The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Advances in Advertising Research IX ◽

10.1007/978-3-658-22681-7_5 ◽

2018 ◽

pp. 57-70

Author(s):

Wei-Lin Wang ◽

Edward C. Malthouse ◽

Ebru Uzunoglu

Keyword(s):

Service Providers ◽

Business Outcomes ◽

Content Marketing

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