This chapter moves from examining how buildings were physically restored to considering the way in which their restoration was received by those who witnessed it. Through a close reading of literary sources, the discussion unravels contemporaries’ responses to instances of rebuilding and what this indicates about attitudes to built heritage in Roman society more widely. Specifically, the chapter returns to the temple of Jupiter Capitolinus. By considering the way in which the successive phases of the temple were written about by authors including Cicero, Martial, Plutarch, and Tacitus, it is possible to detect a debate about how the building was changed, with voices both embracing and disdaining its ever-increasing grandeur. Importantly, though, these objections to the manner of the restorations come from moral sensibilities about luxuria rather than any notion of valuing historic architecture.