Advances in International Marketing - Cross-Cultural Buyer Behavior
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Published By Elsevier

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Website Evaluation Factors and Virtual Community Loyalty in Korea

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18010-2 ◽

2007 ◽

pp. 231-252 ◽

Cited By ~ 9

Author(s):

Kyung Hoon Kim ◽

Yong Man Jung

Keyword(s):

Virtual Community ◽

Website Evaluation

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“Trading Up”: A Consumption Value Approach

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18005-9 ◽

2007 ◽

pp. 115-137 ◽

Cited By ~ 3

Author(s):

Eunju Ko ◽

Heewon Sung

Keyword(s):

Consumption Value

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Empirical Classification of Web Site Structure: A Cross-National Comparison

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18012-6 ◽

2007 ◽

pp. 271-292 ◽

Cited By ~ 3

Author(s):

Koo-Won Suh ◽

Charles R. Taylor ◽

Doo-Hee Lee

Keyword(s):

Web Site ◽

Site Structure ◽

National Comparison ◽

Cross National

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List of Reviewers

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18014-x ◽

2007 ◽

pp. xiii-xiv

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The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18003-5 ◽

2007 ◽

pp. 63-92 ◽

Cited By ~ 2

Author(s):

Wim Janssens ◽

Patrick De Pelsmacker ◽

Marcel Weverbergh

Keyword(s):

Mixed Emotions ◽

Moderating Role

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Emotional Responses: A New Paradigm in Communication Research

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18004-7 ◽

2007 ◽

pp. 93-114 ◽

Cited By ~ 1

Author(s):

Flemming Hansen ◽

Sverre Riis Christensen ◽

Steen Lundsteen ◽

Larry Percy

Keyword(s):

Emotional Responses ◽

Communication Research ◽

New Paradigm

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Do the Little Emperors Rule? Comparing Informativeness and Appeal Types in Chinese, American, and French Magazine Advertising

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18007-2 ◽

2007 ◽

pp. 159-177 ◽

Cited By ~ 1

Author(s):

Lu Zheng ◽

Joseph E. Phelps ◽

Yorgo Pasadeos ◽

Shuhua Zhou

Keyword(s):

Chinese American

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Does DTC Advertising Provide Information or Create Market Power? Evidence from the U.S. and New Zealand

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18001-1 ◽

2007 ◽

pp. 9-30 ◽

Cited By ~ 5

Author(s):

Charles R. Taylor ◽

Michael L. Capella ◽

John C. Kozup

Keyword(s):

New Zealand ◽

Market Power ◽

Dtc Advertising ◽

The U.S

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Preface

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18016-3 ◽

2007 ◽

pp. xv ◽

Cited By ~ 1

Author(s):

S. Tamer Cavusgil

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The Drivers of Customer Satisfaction with Industrial Goods: An International Study

Advances in International Marketing - Cross-Cultural Buyer Behavior ◽

10.1016/s1474-7979(06)18008-4 ◽

2007 ◽

pp. 179-207 ◽

Cited By ~ 12

Author(s):

F FESTGE ◽

M SCHWAIGER

Keyword(s):

Customer Satisfaction ◽

International Study

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Advances in International Marketing - Cross-Cultural Buyer BehaviorLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elsevier

Website Evaluation Factors and Virtual Community Loyalty in Korea

“Trading Up”: A Consumption Value Approach

Empirical Classification of Web Site Structure: A Cross-National Comparison

List of Reviewers

The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity

Emotional Responses: A New Paradigm in Communication Research

Do the Little Emperors Rule? Comparing Informativeness and Appeal Types in Chinese, American, and French Magazine Advertising

Does DTC Advertising Provide Information or Create Market Power? Evidence from the U.S. and New Zealand

Preface

The Drivers of Customer Satisfaction with Industrial Goods: An International Study

Advances in International Marketing - Cross-Cultural Buyer Behavior
Latest Publications