Advances in Social Media for Travel, Tourism and Hospitality
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Published By Routledge

9781315565736

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social media applications for co-creating customer value and experience

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-2 ◽

2018 ◽

pp. 7-83

Author(s):

Marianna Sigala

Keyword(s):

Social Media ◽

Customer Value ◽

Media Applications

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Social media, knowledge management, market research, business intelligence, social media analytics

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-20 ◽

2018 ◽

pp. 237-321

Author(s):

Marianna Sigala

Keyword(s):

Social Media ◽

Knowledge Management ◽

Business Intelligence ◽

Market Research ◽

Social Media Analytics

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Social media

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-14 ◽

2018 ◽

pp. 157-235

Author(s):

Ulrike Gretzel

Keyword(s):

Social Media

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Marketing using social media applications and concepts

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-8 ◽

2018 ◽

pp. 85-156

Author(s):

Ulrike Gretzel

Keyword(s):

Social Media ◽

Media Applications

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More than a technical feature

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-7 ◽

2017 ◽

pp. 68-83

Author(s):

Barbara Keller ◽

Michael Möhring ◽

Rainer Schmidt

Keyword(s):

Technical Feature

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Value co-destruction in service ecosystems

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-4 ◽

2017 ◽

pp. 26-40 ◽

Cited By ~ 1

Author(s):

Marianna Sigala

Keyword(s):

Service Ecosystems

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Have social networks changed travellers’ waiting experience?

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-19 ◽

2017 ◽

pp. 224-235

Author(s):

Laura Di Pietro ◽

Roberta Guglielmetti Mugion ◽

Maria Francesca Renzi ◽

Martina Toni ◽

Marianna Sigala

Keyword(s):

Social Networks

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Conclusion

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-26 ◽

2017 ◽

pp. 322-326

Author(s):

Ulrike Gretzel ◽

Marianna Sigala

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Facebook marketing by hotel groups

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-12 ◽

2017 ◽

pp. 131-146 ◽

Cited By ~ 3

Author(s):

Kyung-Hyan Yoo ◽

Woojin Lee

Keyword(s):

Facebook Marketing

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A new cultural revolution

Advances in Social Media for Travel, Tourism and Hospitality ◽

10.4324/9781315565736-10 ◽

2017 ◽

pp. 102-118 ◽

Cited By ~ 2

Author(s):

Jing Ge ◽

Ulrike Gretzel

Keyword(s):

Cultural Revolution

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Advances in Social Media for Travel, Tourism and HospitalityLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Social media applications for co-creating customer value and experience

Social media, knowledge management, market research, business intelligence, social media analytics

Social media

Marketing using social media applications and concepts

More than a technical feature

Value co-destruction in service ecosystems

Have social networks changed travellers’ waiting experience?

Conclusion

Facebook marketing by hotel groups

A new cultural revolution

Advances in Social Media for Travel, Tourism and Hospitality
Latest Publications