Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11001-5 ◽

2004 ◽

pp. ix

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Dedication

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11000-3 ◽

2004 ◽

pp. vii

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Preface

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11002-7 ◽

2004 ◽

pp. xi-xii

Author(s):

Arch G. Woodside ◽

Ellen M. Moore

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Advances in applied consumer behavior: A market segmentation paradigm

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11003-9 ◽

2004 ◽

pp. 1-16

Author(s):

Henry Assael

Keyword(s):

Consumer Behavior ◽

Market Segmentation

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Observations on some key psychometric properties of paper-and-pencil measures

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11007-6 ◽

2004 ◽

pp. 115-138 ◽

Cited By ~ 2

Author(s):

Richard G. Netemeyer ◽

Chris Pullig ◽

William O. Bearden

Keyword(s):

Psychometric Properties ◽

Paper And Pencil

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The interplay of cognitions and emotions in building services customers retention

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11004-0 ◽

2004 ◽

pp. 17-56 ◽

Cited By ~ 5

Author(s):

Jean-Charles Chebat

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Marketing is … a body of knowledge

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11008-8 ◽

2004 ◽

pp. 139-169 ◽

Cited By ~ 3

Author(s):

Robert A. Peterson

Keyword(s):

Body Of Knowledge

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Selected issues in modeling consumer brand choice: The extended competitive vulnerability model

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11006-4 ◽

2004 ◽

pp. 69-114 ◽

Cited By ~ 4

Author(s):

Michel Laroche

Keyword(s):

Brand Choice ◽

Vulnerability Model

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Technology and the new economy: Implications for higher education and the marketing discipline

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11005-2 ◽

2004 ◽

pp. 57-68

Author(s):

Joseph F. Hair ◽

Barry J. Babin

Keyword(s):

Higher Education ◽

New Economy

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Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing ◽

10.1016/s1069-0964(02)11009-x ◽

2004 ◽

pp. 171-198

Author(s):

Kelly Tepper Tian ◽

William O. Bearden

Keyword(s):

Need For Uniqueness

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and PurchasingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald (MCB UP )

List of contributors

Dedication

Preface

Advances in applied consumer behavior: A market segmentation paradigm

Observations on some key psychometric properties of paper-and-pencil measures

The interplay of cognitions and emotions in building services customers retention

Marketing is … a body of knowledge

Selected issues in modeling consumer brand choice: The extended competitive vulnerability model

Technology and the new economy: Implications for higher education and the marketing discipline

Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing
Latest Publications