Review of Marketing Research
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Published By Emerald Group Publishing Limited

9780765621252, 9780857247278
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Metrics for the New Internet Marketing Communications Mix

2009 ◽  
pp. 175-192 ◽  
Author(s):  
Randolph E. Bucklin ◽  
Oliver J. Rutz ◽  
Michael Trusov
Keyword(s):  
Internet Marketing ◽  
Marketing Communications

Ad Hoc Reviewers

2009 ◽  
pp. vi-vi
Author(s):  
Naresh K. Malhotra
Keyword(s):  
Ad Hoc

Can You See the Chasm?

2009 ◽  
pp. 38-57 ◽  
Author(s):  
Barak Libai ◽  
Vijay Mahajan ◽  
Eitan Muller

Methods for Handling Massive Numbers of Attributes in Conjoint Analysis

2009 ◽  
pp. 104-129 ◽  
Author(s):  
Vithala R. Rao ◽  
Benjamin Kartono ◽  
Meng Su
Keyword(s):  
Conjoint Analysis

Consumer Judgment from a Dual-Systems Perspective

2009 ◽  
pp. 3-37 ◽  
Author(s):  
Samuel D. Bond ◽  
James R. Bettman ◽  
Mary Frances Luce
Keyword(s):  
Dual Systems ◽  
Consumer Judgment ◽  
Systems Perspective
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