Strategic Brand Management in Higher Education
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TOTAL DOCUMENTS

14

(FIVE YEARS 0)

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1

(FIVE YEARS 0)

Published By Routledge

9780429029301

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Evaluating branding scales in higher education

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-13 ◽

2019 ◽

pp. 233-254

Keyword(s):

Higher Education

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Co-creation of value

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-9 ◽

2019 ◽

pp. 159-176

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Brand image and reputation development in higher education institutions

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-8 ◽

2019 ◽

pp. 143-158

Keyword(s):

Higher Education ◽

Brand Image ◽

Higher Education Institutions

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Corporate brand communication in higher education

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-6 ◽

2019 ◽

pp. 91-117 ◽

Cited By ~ 2

Keyword(s):

Higher Education ◽

Brand Communication ◽

Corporate Brand

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Building a trustworthy university brand

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-11 ◽

2019 ◽

pp. 196-216

Keyword(s):

University Brand

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Measuring higher education brand performance and brand impact

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-10 ◽

2019 ◽

pp. 179-195

Keyword(s):

Higher Education ◽

Brand Performance

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Corporate design

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-7 ◽

2019 ◽

pp. 118-142

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Competition in higher education

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-5 ◽

2019 ◽

pp. 74-88

Keyword(s):

Higher Education

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Brand leadership and brand support

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-4 ◽

2019 ◽

pp. 58-73

Keyword(s):

Brand Leadership

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Co-creating brand identity

Strategic Brand Management in Higher Education ◽

10.4324/9780429029301-2 ◽

2019 ◽

pp. 25-40

Keyword(s):

Brand Identity

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