International Series in Quantitative Marketing - Market Segmentation
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Published By Springer US

9781461371045, 9781461546511

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Mixture Models

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_6 ◽

2000 ◽

pp. 75-99

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Mixture Models

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Product-Specific Observable Bases: Response-Based Segmentation

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_17 ◽

2000 ◽

pp. 277-293

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

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Segmentation Based on Product Dissimilarity Judgements

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_14 ◽

2000 ◽

pp. 231-238

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

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Market Segmentation with Tailored Interviewing

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_12 ◽

2000 ◽

pp. 195-215

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Market Segmentation

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Segmentation Methods

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_3 ◽

2000 ◽

pp. 17-29 ◽

Cited By ~ 1

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Segmentation Methods

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Mixture Unfolding Models

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_8 ◽

2000 ◽

pp. 125-144

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Unfolding Models

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Directions for Future Research

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_20 ◽

2000 ◽

pp. 335-343

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Future Research

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Segmentation Bases

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_2 ◽

2000 ◽

pp. 7-16 ◽

Cited By ~ 2

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

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General Observable Bases: Geo-Demographics

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_15 ◽

2000 ◽

pp. 241-258

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

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Mixture Regression Models

International Series in Quantitative Marketing - Market Segmentation ◽

10.1007/978-1-4615-4651-1_7 ◽

2000 ◽

pp. 101-124 ◽

Cited By ~ 3

Author(s):

Michel Wedel ◽

Wagner A. Kamakura

Keyword(s):

Regression Models ◽

Mixture Regression ◽

Mixture Regression Models

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International Series in Quantitative Marketing - Market SegmentationLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer US

Mixture Models

Product-Specific Observable Bases: Response-Based Segmentation

Segmentation Based on Product Dissimilarity Judgements

Market Segmentation with Tailored Interviewing

Segmentation Methods

Mixture Unfolding Models

Directions for Future Research

Segmentation Bases

General Observable Bases: Geo-Demographics

Mixture Regression Models

International Series in Quantitative Marketing - Market Segmentation
Latest Publications