Innovation in Advertising and Branding Communication
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9781003009276
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Self-Exposure in Social Media

2020 ◽  
pp. 136-153
Author(s):  
Maria-Jose Masanet ◽  
Israel Márquez ◽  
Fernanda Pires ◽  
Débora Lanzeni
Keyword(s):  
Social Media

Communicating Brand Personality

2020 ◽  
pp. 27-47
Author(s):  
Sara Vinyals-Mirabent ◽  
Thomas Koch
Keyword(s):  
Brand Personality

Televertising Strategies in the Age of Nonadvertising TV

2020 ◽  
pp. 154-168
Author(s):  
Marta Lopera-Mármol ◽  
Manel Jiménez-Morales ◽  
Mélanie Bourdaa

Body Image in Advertising Messages

2020 ◽  
pp. 103-116
Author(s):  
Mònika Jiménez-Morales ◽  
Orpha de Lenne ◽  
Mireia Montaña ◽  
Laura Vandenbosch
Keyword(s):  
Body Image

Afterword

2020 ◽  
pp. 169-169
Author(s):  
José Fernández-Cavia

Social Robots as a Brand Strategy

2020 ◽  
pp. 86-102
Author(s):  
Laura Aymerich-Franch ◽  
Iliana Ferrer
Keyword(s):  
Social Robots ◽  
Brand Strategy
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