Handbook of Research on International Advertising
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Published By Edward Elgar Publishing

9781781001042

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Preface

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00007 ◽

2013 ◽

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Culture and the Mind: Implications for Art, Design and Advertisement

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00015 ◽

2013 ◽

Cited By ~ 3

Author(s):

Takahiko Masuda

Keyword(s):

Art Design ◽

The Mind

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Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00013 ◽

2013 ◽

Cited By ~ 3

Author(s):

Narda R. Quigley

Keyword(s):

Cross Cultural ◽

Advertising Research

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The Importance and Relevance of Integrated Marketing Communications: A Global Perspective

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00037 ◽

2013 ◽

Author(s):

Philip J. Kitchen

Keyword(s):

Global Perspective ◽

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

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Raising the Golden Arches: Advertising’s Role in the Socialization of the World

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00033 ◽

2013 ◽

Author(s):

Jefferey K. Johnson

Keyword(s):

The World

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A Comparative Study of Corporate Reputation between China and Developed Western Countries

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00029 ◽

2013 ◽

Cited By ~ 1

Author(s):

Yang Zhang

Keyword(s):

Comparative Study ◽

Corporate Reputation ◽

Western Countries

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Foreword

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00006 ◽

2013 ◽

Author(s):

Douglas West

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International Advertising Theory and Methodology in the Digital Information Age

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00025 ◽

2013 ◽

Cited By ~ 1

Author(s):

Carolyn A. Lin

Keyword(s):

Information Age ◽

Digital Information ◽

International Advertising

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Sampling in International Advertising Research

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00022 ◽

2013 ◽

Author(s):

Louisa Ha

Keyword(s):

Advertising Research ◽

International Advertising

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Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00019 ◽

2013 ◽

Author(s):

Brent McKenzie

Keyword(s):

Soviet Union ◽

Department Store ◽

The Soviet Union

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Handbook of Research on International AdvertisingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

Preface

Culture and the Mind: Implications for Art, Design and Advertisement

Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach

The Importance and Relevance of Integrated Marketing Communications: A Global Perspective

Raising the Golden Arches: Advertising’s Role in the Socialization of the World

A Comparative Study of Corporate Reputation between China and Developed Western Countries

Foreword

International Advertising Theory and Methodology in the Digital Information Age

Sampling in International Advertising Research

Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’

Handbook of Research on International Advertising
Latest Publications