The Profit Impact of Marketing Strategy Project
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Published By Cambridge University Press

9780521840538, 9780511488726, 9780521123457
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scholarly journals Marketing costs and prices: an expanded view

2004 ◽  
pp. 124-152
Author(s):  
David J. Reibstein ◽  
Yogesh Joshi ◽  
Paul W. Farris
Keyword(s):  
Marketing Costs

Introduction

2004 ◽  
pp. 1-5
Author(s):  
Paul W. Farris ◽  
Michael J. Moore

PIMS and COMPUSTAT data: different horses for the same course?

2004 ◽  
pp. 41-72 ◽  
Author(s):  
D. Eric Boyd ◽  
Paul W. Farris ◽  
Lutz Hildebrandt

PIMS in the new millennium: how PIMS might be different tomorrow

2004 ◽  
pp. 272-286
Author(s):  
Paul W. Farris ◽  
Michael J. Moore ◽  
Keith Roberts
Keyword(s):  
New Millennium
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