Handbook of Research on New Product Development
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25

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Published By Edward Elgar Publishing

9781784718152

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Antecedents, consequences, and the mediating role of innovation: empirical generalizations

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00029 ◽

2018 ◽

pp. 374-409

Author(s):

Leslie H. Vincent

Keyword(s):

Mediating Role ◽

Empirical Generalizations

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Word-of-mouth processes in marketing new products: recent research and future opportunities

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00026 ◽

2018 ◽

pp. 313-335 ◽

Cited By ~ 1

Author(s):

Andrew M. Baker

Keyword(s):

Word Of Mouth ◽

New Products

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Global product launch: a perspective on past, present, and future research

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00023 ◽

2018 ◽

pp. 267-288

Author(s):

David A. Griffith

Keyword(s):

Product Launch ◽

Future Research

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COMMERCIALIZATION

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00022 ◽

2018 ◽

pp. 265-266

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Strategic use of product enhancements: upgrades, add-ons, extras, and accessories

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00019 ◽

2018 ◽

pp. 207-226

Author(s):

Steven M. Shugan

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Customer-driven innovation: a conceptual typology, review of theoretical perspectives, and future research directions

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00011 ◽

2018 ◽

pp. 60-80 ◽

Cited By ~ 2

Author(s):

Gregory J. Fisher

Keyword(s):

Future Research ◽

Research Directions ◽

Theoretical Perspectives ◽

Future Research Directions

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Firm innovation and the stock market

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00027 ◽

2018 ◽

pp. 336-360 ◽

Cited By ~ 1

Author(s):

Simone Wies

Keyword(s):

Stock Market ◽

Firm Innovation

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PRODUCT DESIGN AND DEVELOPMENT

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00017 ◽

2018 ◽

pp. 171-172

Keyword(s):

Product Design ◽

Design And Development

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The paradigm shift from producer to consumer innovation: implications for consumer research

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00012 ◽

2018 ◽

pp. 81-99 ◽

Cited By ~ 2

Author(s):

C. Page Moreau

Keyword(s):

Consumer Research ◽

Paradigm Shift

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IDEA GENERATION

Handbook of Research on New Product Development ◽

10.4337/9781784718152.00008 ◽

2018 ◽

pp. 11-12

Keyword(s):

Idea Generation

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