Handbook of Research on Identity Theory in Marketing
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Published By Edward Elgar Publishing

9781788117739

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The role of identity relevance in the retail environment

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00040 ◽

2019 ◽

pp. 404-416

Author(s):

Jennifer Argo

Keyword(s):

Retail Environment

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Prevalence, antecedents and consequences of actual_desired attitude discrepancies

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00035 ◽

2019 ◽

pp. 346-359

Author(s):

S. Christian Wheeler ◽

Kenneth G. DeMarree

Keyword(s):

Antecedents And Consequences

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Cultural identities in the era of globalization: implications for consumer behavior

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00034 ◽

2019 ◽

pp. 332-345

Author(s):

Carlos J. Torelli ◽

Hyewon Oh

Keyword(s):

Consumer Behavior ◽

Cultural Identities

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No (wo)man is an island: dyadic decision-making and identity conflict

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00033 ◽

2019 ◽

pp. 313-331

Author(s):

Hristina Nikolova ◽

Cait Lamberton

Keyword(s):

Decision Making ◽

Identity Conflict

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Identity verification through pain in extraordinary consumer experiences

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00028 ◽

2019 ◽

pp. 255-269 ◽

Cited By ~ 1

Author(s):

Rebecca Scott ◽

Katharina C. Husemann ◽

Tim Hill

Keyword(s):

Identity Verification ◽

Consumer Experiences

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How technology shapes identity-based consumer behavior

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00027 ◽

2019 ◽

pp. 240-254

Author(s):

Eugina Leung ◽

Gabriele Paolacci ◽

Stefano Puntoni

Keyword(s):

Consumer Behavior ◽

Identity Based

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Identity and compensatory consumption

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00023 ◽

2019 ◽

pp. 186-198

Author(s):

Derek D. Rucker ◽

Christopher Cannon

Keyword(s):

Compensatory Consumption

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The role of self-structure in managing identity conflict

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00031 ◽

2019 ◽

pp. 285-297

Author(s):

Karen Page Winterich ◽

Nicole Verrochi Coleman ◽

Sara Loughran Dommer

Keyword(s):

Identity Conflict

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The Identity Relevance Principle

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00036 ◽

2019 ◽

pp. 360-360

Keyword(s):

Relevance Principle

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Introduction: the long and winding road to understanding identity theory and marketing

Handbook of Research on Identity Theory in Marketing ◽

10.4337/9781788117739.00007 ◽

2019 ◽

pp. 1-6

Author(s):

Americus Reed II ◽

Mark Forehand

Keyword(s):

Identity Theory

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Handbook of Research on Identity Theory in MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

The role of identity relevance in the retail environment

Prevalence, antecedents and consequences of actual_desired attitude discrepancies

Cultural identities in the era of globalization: implications for consumer behavior

No (wo)man is an island: dyadic decision-making and identity conflict

Identity verification through pain in extraordinary consumer experiences

How technology shapes identity-based consumer behavior

Identity and compensatory consumption

The role of self-structure in managing identity conflict

The Identity Relevance Principle

Introduction: the long and winding road to understanding identity theory and marketing

Handbook of Research on Identity Theory in Marketing
Latest Publications