Digital and Social Media Marketing
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Published By Routledge

9780429280689
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding your buyer persona

2020 ◽  
pp. 69-97
Author(s):  
Ana Cruz ◽  
Stelios Karatzas

Mobile marketing

2020 ◽  
pp. 278-295
Author(s):  
Bartłomiej Kurzyk ◽  
Tahir Rashid ◽  
Sayed Ali Hayder
Keyword(s):  
Mobile Marketing

Social media

2020 ◽  
pp. 204-229
Author(s):  
Alex Fenton ◽  
Mostafa Mohamad ◽  
Ashley Jones
Keyword(s):  
Social Media

Paid advertising – search, social and affiliate

2020 ◽  
pp. 257-277
Author(s):  
Rimantas Gatautis ◽  
Elena Vitkauskaitė

Developing an effective digital presence

2020 ◽  
pp. 149-174
Author(s):  
Ana Cruz ◽  
Stelios Karatzas
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