Advertising in MENA Goes Digital
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By Routledge

9780429268908

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertising to Consumers in a Religious Season

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-7 ◽

2019 ◽

pp. 103-123

Author(s):

Ilhem Allagui

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Advertising Humor in the MENA Region

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-5 ◽

2019 ◽

pp. 72-94

Author(s):

Ilhem Allagui

Keyword(s):

Mena Region

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Adland in the MENA Region. From Traditional to Digital

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-2 ◽

2019 ◽

pp. 19-44

Author(s):

Ilhem Allagui

Keyword(s):

Mena Region

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Experimenting with Democracy. Political Advertising in the Post-Arab Uprisings

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-13 ◽

2019 ◽

pp. 191-208

Author(s):

Ilhem Allagui

Keyword(s):

Political Advertising ◽

Arab Uprisings

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Vimto: A look into brand evolution (2006–2016)

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-8 ◽

2019 ◽

pp. 124-130

Author(s):

Ilhem Allagui

Keyword(s):

Brand Evolution

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OMO: The Dullest Ad in History (2017)

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-4 ◽

2019 ◽

pp. 65-71

Author(s):

Ilhem Allagui

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Engaging Consumers

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-3 ◽

2019 ◽

pp. 45-64

Author(s):

Ilhem Allagui

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Hariri Foundation’s Khede kasra. Women’s empowerment campaign (2008)

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-10 ◽

2019 ◽

pp. 153-160

Author(s):

Ilhem Allagui

Keyword(s):

Women's Empowerment ◽

Women’S Empowerment

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Advertising to Women in the MENA Region

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-9 ◽

2019 ◽

pp. 131-152

Author(s):

Ilhem Allagui

Keyword(s):

Mena Region

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Cheyef 7alak: Social Campaign for Attitudinal Change (2011)

Advertising in MENA Goes Digital ◽

10.4324/9780429268908-6 ◽

2019 ◽

pp. 95-102

Author(s):

Ilhem Allagui

Keyword(s):

Attitudinal Change

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