Instructor's Manual for Strategic Marketing Cases in Emerging Markets
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Published By Springer International Publishing

9783319526966, 9783319526973
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Teaching Note: Case 10: Irrway—A Green Personal Mobility Solution

2017 ◽  
pp. 79-84
Author(s):  
M. S. Chandrashekar ◽  
Gaurav Sharma ◽  
Basant P. Rangadhol ◽  
Ashwin Petkar ◽  
Mohan Mookan ◽  
...  
Keyword(s):  
Personal Mobility ◽  
Mobility Solution

Teaching Note: Case 6: Funmax 4D Animation Theatre

2017 ◽  
pp. 45-51
Author(s):  
Rashmi Malik ◽  
Kalpit Shah ◽  
Brahmeswarar Yerrabolu ◽  
Harikumar B. Varrier ◽  
Sumit Bhat ◽  
...  

Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist

2017 ◽  
pp. 85-90
Author(s):  
Harsha C. Shastry ◽  
B. T. Lakshmipathi ◽  
Manohar ◽  
M. G. Srenath Rau ◽  
Pankaj Kumar Jatarya ◽  
...  

Teaching Note: Case 3: ABC Limited

2017 ◽  
pp. 17-25
Author(s):  
Anshuman Sinha ◽  
Smita Das ◽  
Sumanth Naidu ◽  
Atanu Adhikari
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